Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Sara Loughran Dommer"'
Publikováno v:
Journal of Marketing Research. 60:263-277
Bridging the gap between the mental accounting and identities/roles literatures, the present research examines how the extent to which an individual's life roles (e.g., “employee,” “spouse”) are integrated (i.e., have more flexible and permea
Publikováno v:
Social Psychology Quarterly. 83:49-69
Findings from five studies demonstrate that being an incidental token member in a transient group (e.g., a woman in a group of mostly men in a store line) lowers individuals’ private evaluations of products that typify the negative stereotypes of t
Autor:
Sara Loughran Dommer, Daniel Sheehan
Publikováno v:
Journal of Consumer Research. 46:1076-1092
Although research has consistently demonstrated that people prefer to purchase products and brands that represent their identity, relatively little research has examined how this identity relevance influences product usage. Drawing from work on inter
Publikováno v:
Journal of Consumer Psychology. 29:652-661
Publikováno v:
Current opinion in psychology. 39
It is well established that individuals have strong attachment to many possessions, but they cannot keep all these possessions forever. Disposition has received relatively limited attention in the literature though it is clear that disposition is sig
Publikováno v:
Journal of Consumer Research. 40:657-675
While a substantial body of research suggests that belongingness needs motivate consumers to use brands to assimilate with a reference group, relatively less attention has been devoted to understanding when and why consumers use brands to differentia
Publikováno v:
Journal of Consumer Research. 39:1034-1050
The price people are willing to pay for a good is often less than the price they are willing to accept to give up the same good, a phenomenon called the endowment effect. Loss aversion has typically accounted for the endowment effect, but an alternat
Publikováno v:
SSRN Electronic Journal.
Ingredient branding, or the use of two or more brand names on a single product, is widely seen as providing significant benefits in terms of increased product differentiation and greater market share. The association between two brand names can both
Publikováno v:
BASE-Bielefeld Academic Search Engine
Ingredient branding, or the use of two or more brand names on a single product, is widely seen as providing significant benefits in terms of increased product differentiation and greater market share. The association between two brand names can both
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b6dc401dadeed7abbb8f215a1977ecf1
http://hdl.handle.net/10.1007/s11002-011-9150-5
http://hdl.handle.net/10.1007/s11002-011-9150-5