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pro vyhledávání: '"Sara AlRabiah"'
Publikováno v:
Journal of Business Research. 152:93-105
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Today, social media influencers (SMI) are key marketing agents, core to a brands digital strategy. Current knowledge on personal self-disclosure by marketing agents assert that such disclosure is detrimental to brands and should be avoided (Jacobs et
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ae7e5364821a6fc65d994b06090105a
https://doi.org/10.1007/978-3-030-42545-6_207
https://doi.org/10.1007/978-3-030-42545-6_207