Zobrazeno 1 - 2
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pro vyhledávání: '"Saraç, Mehmet Kutlu"'
Autor:
GÜLTEKİN, Beyza1 beyza@hacettepe.edu.tr, SARAÇ, Mehmet Kutlu1 kutlusarac@gmail.com
Publikováno v:
Sosyoekonomi. Apr2021, Vol. 29 Issue 48, p145-160. 16p.
Autor:
Saraç, Mehmet Kutlu
The aim of the study is to examine the direct impact of perceived fit, store image and parent brand quality on the extended brand; and to investigate the moderation role of parent brand quality in the influence of perceived fit on the extended brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::39367741a59ece88701c992980c27513
http://hdl.handle.net/11655/3818
http://hdl.handle.net/11655/3818
