Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Sapna Rakesh"'
Publikováno v:
Innovative Marketing, Vol 5, Iss 3 (2009)
Externí odkaz:
https://doaj.org/article/9333bb243f644a998eb12f4202d04263
Publikováno v:
Journal of Enterprise Information Management. 33:541-558
PurposeThe study is an attempt to explore much talked but less understood issue of “blockchain in logistics industry” in modern perspective. The customers' acceptance of blockchain technology in logistics and supply chain is tested through “Tec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87a98cb6dcc2d0de08fdbb46d58d5fe2
https://doi.org/10.1108/jeim-06-2018-0142
https://doi.org/10.1108/jeim-06-2018-0142
Publikováno v:
Corporate Governance: The International Journal of Business in Society. 20:67-86
Purpose The purpose of this paper is to determine the stakeholders’ acceptance on blockchain and to investigate the model fit by using “Technology Acceptance Model” with special reference to corporate governance through cryptography to resolve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d36967403c6df44bb0bfdcf9b2a34858
https://doi.org/10.1108/cg-07-2018-0261
https://doi.org/10.1108/cg-07-2018-0261
Publikováno v:
Research Journal of Textile and Apparel. 22:320-334
Purpose This study aims to find the model fit to understand the consumer behavior in context to the hyper-personalization through digital clienteling by using structural equation modeling. The traditional method of customer passive observance has bee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d24dd74f8f0b2b911071a8c55c3ed51
https://doi.org/10.1108/rjta-02-2018-0017
https://doi.org/10.1108/rjta-02-2018-0017
Publikováno v:
Paradigm. 22:80-99
Nowadays, it is a general practice by all major firms to launch social media promotional campaigns/advertisements while launching their new products; however, no study has discussed the customer’s reactions on these social media promotional campaig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f65317ecf7ffb676e3b1a8470af8985
https://doi.org/10.1177/0971890718759163
https://doi.org/10.1177/0971890718759163
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44d721f81809f7c1d0cbe12ac00bc197
https://doi.org/10.4018/978-1-5225-7116-2.ch025
https://doi.org/10.4018/978-1-5225-7116-2.ch025
Autor:
Geetika Jain, Sapna Rakesh
Smartphone users download the apps after the enormous popularity in this mobile world and then eventually delete those apps. There are various factors like frequency, relevance and space it consumes in the phone, which decide a user's preference for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a00b83e38af71f52104881f1a0cafbf
https://doi.org/10.4018/978-1-5225-0997-4.ch016
https://doi.org/10.4018/978-1-5225-0997-4.ch016
Autor:
Sapna Rakesh, Arpita Khare
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 19:311-320
Online shopping continues to attract investment from retailers. Online shopping websites offer discounts and promotions to attract online shoppers. Online retailing is in nascent stages of growth in India. The research examines influence of deal pron
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::900d99752cc152d16948d8a53342158f
https://doi.org/10.1057/dbm.2012.30
https://doi.org/10.1057/dbm.2012.30
Autor:
Sapna Rakesh, Arpita Khare
Publikováno v:
International Journal of Information Systems and Social Change (IJISSC). 3(4):65-83
Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45f72c723265fdebbd7f2bcd31c3d3d1
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jissc.2012100105
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jissc.2012100105