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pro vyhledávání: '"Santos, Weverson Soares"'
Autor:
Soares, João Coelho, Limongi, Ricardo, De Sousa Júnior, João Henriques, Santos, Weverson Soares, Raasch, Michele, Hoeckesfeld, Lenoir
Publikováno v:
Journal of Marketing Analytics; Mar2023, Vol. 11 Issue 1, p82-94, 13p
Autor:
SOUSA JÚNIOR, João Henriques de, SANTOS, Weverson Soares, FARIAS, Miriam Leite, SILVA, Bianca Gabriely Ferreira, ROCHA, Rudimar Antunes da
O presente ensaio apresenta uma visão crítica acerca do papel do consumidor dentro da proposta atual do Customer Relationship Management, o CRM. Para tanto, questiona-se a intencional utilização da palavra “relacionamento”, uma vez que tal fe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::02b464af4027ea544ccc72e33a4a32e0
Autor:
SOUSA JÚNIOR, João Henriques de, RIBEIRO, Letícia Virgínia Henriques Alves de Sousa, SANTOS, Weverson Soares, SOARES, João Coelho, RAASCH, Michele
The new coronavirus pandemic forced the Brazilian government to adopt restrictive measures for the population, including the use of social distance, which aims to avoid agglomerations. Thus, the entertainment sector was one of the most affected by th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8a698588a3fce5bc61ad974592d73445