Comportamento do consumidor da Comunidade de Marca Harley-Davidson e a influência do self-expandido

Autor: Santos, Edna de Souza Machado, Silva, Dirceu da, Braga Junior, Sérgio Silva, do Nascimento, Carlos Alberto Xavier

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro-Março; 98-114
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

This research aims to evaluate the influence of attitudes and desires on self-expanded on consumer behavior in the Harley-Davidson brand community. The relevance of this study points to the fact that brand communities represent a fundamental subject

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::0a3f99d17abed4303af333234a2a3f79
https://periodicos.uninove.br/remark/article/view/12169

Marketing de Relacionamento em Diferentes Níveis de Contato em Redes Associativistas de Varejo

Autor: da Silva, Leonardo Aureliano, Pimenta, Renato Ferreira, Lopes, Evandro Luiz, Santos, Edna de Souza Machado

Publikováno v: Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 11, No 2 (2012): maio-agosto; 178-202
Brazilian Journal of Marketing; Vol. 11, No 2 (2012): maio-agosto; 178-202
ReMark-Revista Brasileira de Marketing; v. 11, n. 2 (2012): maio-agosto; 178-202
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Improving organizational competitiveness has become a driving force for national firms due to the entry of foreign companies. To gain competitiveness, the formation of networks has become a very common strategy. Understanding how relationship marketi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e94ecafb65f40399402c4c84fe0cd3de
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2289