Employee perception of CSR and its effects on the company’s image

Autor: Rosak-Szyrocka Joanna, Żywiołek Justyna, Shengelia Natia, Stverkova Hana, Santo Pedro Espírito, Pilař Ladislav

Publikováno v: Production Engineering Archives, Vol 28, Iss 3, Pp 210-216 (2022)

Understanding and promoting the CSR is an important societal issue, and circumstances force modern-minded management to abandon the classical model of only the necessary fulfilment of legally set obligations. There has been a lot of study done on emp

Externí odkaz: https://doaj.org/article/abcad45f10ca4d5a8cb719461ffd18b9

Exploring word-of-mouth: The Impact of Social Interaction, Attitudes and Video Ad Design in Tourist Behaviour.

Autor: Santos, Sara, Vasconcelos, Maria, Ferreira, Sónia, Augusto, Luísa, Santo, Pedro Espírito

Publikováno v: Proceedings of the International Conference on Tourism Research (ICTR); 2024, p356-363, 8p

A influência da qualidade do argumento e da narrativa do vídeo no envolvimento com as marcas nas redes sociais

Autor: Santos, Sara, Santo, Pedro Espírito, Augusto, Luísa, Ferreira, Sónia

Publikováno v: ICIEMC Proceedings; No 3 (2022): Proceedings of the 6th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 30-July 1, 2022; 278-288
ICIEMC Proceedings; n.º 3 (2022): Proceedings of the 6th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 30-July 1, 2022; 278-288

Atualmente, os consumidores procuram a maior parte das informações sobre as marcas na Internet, especificamente nas redes sociais. As empresas não sendo alheias a este comportamento, procuram desenvolver conteúdos que atraiam os consumidores e pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::165554d679d797e6f69216e3af9d2b10

Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors

Autor: Ferreira, Sónia, Santos, Sara, Santo, Pedro Espírito

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Submitted by Sónia Ferreira (sonia.ferreira@esev.ipv.pt) on 2021-03-15T21:15:35Z No. of bitstreams: 1 Social Media Engagement Through Video Advertising_ Informativeness and Self Brand Connection as Predictors _ SpringerLink.pdf: 311232 bytes, checks

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::bb1bedd03aa0db6584ddf7ad89e8547d

CREATIVE VIDEO ADS IN COVID ERA: A PATH TO SOCIAL MEDIA ENGAGEMENT

Autor: Ferreira, Sónia, SANTO, Pedro Espírito, SANTOS, Sara

Publikováno v: Volume: 6, Issue: 18 341-348
IJAEDU-International E-Journal of Advances in Education
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

In the social sciences, particularly in marketing, professors are present with constant challenges, therefore, they have been looking for new methods to engage students through content in the classroom. However, a global pandemic COVID-19 that led to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c782f66f193b85d93d9cfb688ecacbe9
https://dergipark.org.tr/tr/pub/ijaedu/issue/57806/834582