Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Santika Ariyani"'
Autor:
Anita Mustikasari, Santika Ariyani
Publikováno v:
MANTHAN: Journal of Commerce and Management. 9:1-19
This study aims to determine the effect of hedonic shopping motivation and utilitarian value on impulse buying at Indonesian online marketplace. The study employs quantitative research with a survey method. The population in this study was Z-generati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97d47ec61737e406684253be3cd7a0ca
https://doi.org/10.17492/jpi.manthan.v9i1.912201
https://doi.org/10.17492/jpi.manthan.v9i1.912201
