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Publikováno v:
2019 14th Iberian Conference on Information Systems and Technologies (CISTI).
This work focuses on the figure of the Account Planner in the current communication agency and its potential to pivot the communication agency of the future. Objectives: to identify the new needs of customers and find out the role of the account plan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29c3ab861e3460427251e6ef53beb9a6
https://doi.org/10.23919/cisti.2019.8760872
https://doi.org/10.23919/cisti.2019.8760872
