Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Santiago Forgas-Coll"'
Publikováno v:
Journal of Innovation & Knowledge, Vol 8, Iss 2, Pp 100349- (2023)
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for b
Externí odkaz:
https://doaj.org/article/58ec43bf84e541379d10c99a90e7b67a
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 56, Iss 1, Pp 87-100 (2016)
Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the lit
Externí odkaz:
https://doaj.org/article/f477aa21597d4044a7f61e5f460189bf
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 26, Iss 59, Pp 73-90 (2015)
La utilización del análisis conjunto para estudiar procesos de decisión estratégica se considera un avance respecto a los métodos habituales post-hoc. Pero, dado que los experimentos conjuntos evalúan percepciones sobre perfiles del entorno de
Externí odkaz:
https://doaj.org/article/146b7f12397f44ab831bb56674184939
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 24, Iss 52, Pp 89-102 (2014)
La netnografía es una nueva metodología de investigación cualitativa que adapta técnicas de investigación etnográficas al estudio de culturas y comunidades emergentes a través de la comunicación mediada por ordenador, y surge como respuesta
Externí odkaz:
https://doaj.org/article/cd1652812a0447618aa026db167be3a4
In Digital Marketing, the capture of consumers' personal data from social networks is essential for better targeting of commercial actions. The methods for collecting this information are arousing growing interest among the scientific community. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d1060ef95885ea2850562cc65e39364
http://hdl.handle.net/2445/200323
http://hdl.handle.net/2445/200323
Publikováno v:
Sport Management Review. 25:791-819
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cce8d28c7fa6327e9f43fc7981880de0
https://doi.org/10.1080/14413523.2021.1991676
https://doi.org/10.1080/14413523.2021.1991676
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Universidad de Barcelona
In this article, we aim to evaluate the role of robots’ personality-driven behavioural patterns on users’ intention to use in an entertainment scenario. Toward such a goal, we designed two personalities: one introverted with an empathic and self-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec802f61ee1ef4316a4a852d85f0228f
http://hdl.handle.net/10261/295918
http://hdl.handle.net/10261/295918
How do consumers' gender and rational thinking affect the acceptance of entertainment social robots?
Publikováno v:
International Journal of Social Robotics
Dipòsit Digital de la UB
Universidad de Barcelona
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Dipòsit Digital de la UB
Universidad de Barcelona
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
In recent years, the rapid ageing of the population, a longer life expectancy and elderly people¿s desire to live independently are social changes that put pressure on healthcare systems. This context is boosting the demand for companion and enterta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::209b8e2677f974220576014953dee9d0
http://hdl.handle.net/10261/295913
http://hdl.handle.net/10261/295913
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Universidad de Barcelona
Recercat. Dipósit de la Recerca de Catalunya
instname
Purpose The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers that lead users to develop intenti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f6cb2dcb3da1bd74f8cc0bf57ce5a51
https://doi.org/10.1108/imds-10-2018-0430
https://doi.org/10.1108/imds-10-2018-0430
Publikováno v:
2020 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Digital.CSIC. Repositorio Institucional del CSIC
instname
RO-MAN
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Digital.CSIC. Repositorio Institucional del CSIC
instname
RO-MAN
Trabajo presentado en la 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), celebrada en Nápoles (Italia) del 31 de agosto al 4 de septiembre de 2020
Robots are expected to become part of everyday life. Ho
Robots are expected to become part of everyday life. Ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81d271e4bccedbe17fa268d2c3d07197
http://hdl.handle.net/10261/235556
http://hdl.handle.net/10261/235556