Socio-economic determinants of support and brand value perception: a survey of microfranchisees

Autor: Santiago, Mariângela Carli, Lanfranchi, Andrea Giovani, Melo, Pedro Lucas De Resende, Carneiro-da-Cunha, Julio Araujo, Telles, Renato

Publikováno v: International Journal of Services and Operations Management; 2020, Vol. 35 Issue: 3 p269-288, 20p