Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Santa Bormane"'
Autor:
Santa Bormane, Egita Blaus
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including art
Externí odkaz:
https://doaj.org/article/da3ae15655de495d834d179df04843a0
Publikováno v:
CSIE Working Papers Series, Iss 6, Pp 35-42 (2017)
One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s m
Externí odkaz:
https://doaj.org/article/a6f5b42862944628b2fb59cec4986c36
Autor:
Valērijs Praude, Santa Bormane
Publikováno v:
Regional Formation and Development Studies. :110-124
The article covers the essence and the key role of marketing communications in the market and business of nowadays, the trends of development of marketing communications – the growing popularity of the Internet, changes in the consumers’ communic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::981637818982bb54e148371611953e70
https://doi.org/10.15181/rfds.v7i2.2351
https://doi.org/10.15181/rfds.v7i2.2351
Autor:
Santa Bormane, Valērijs Praude
Publikováno v:
Regional Formation and Development Studies. 11:165-176
The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3833c6e5dd91c6dad334b6f3031c779e
https://doi.org/10.15181/rfds.v11i3.619
https://doi.org/10.15181/rfds.v11i3.619
Publikováno v:
Regional Formation and Development Studies. :23-34
This article reflects the impact of regulatory decisions of the Republic of Latvia on the food retail sector and sustainable product supply provided by food retail chains, as well as on operational trends. Attention has been drawn to the law of the R
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1b84a8ac07d5eecb00569c5556d6460
https://doi.org/10.15181/rfds.v23i1.1679
https://doi.org/10.15181/rfds.v23i1.1679
Publikováno v:
Regional Formation and Development Studies. :21-35
The research aims to update the corporate marketing role in promoting sustainability. The study is based on the assessment of today’s economic, ecological, and social responsibility issues, as well as public issues associated with the development o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9fc9ae122cbb2b9e782f14949054189
https://doi.org/10.15181/rfds.v23i3.1582
https://doi.org/10.15181/rfds.v23i3.1582
Autor:
Santa Bormane, Roman Putans
Publikováno v:
Human Factors, Business Management and Society.
Marketing communication is not limited to the implementation of promotional activities of a product or a message, it requires an integrated approach using various practically applicable and ever-expanding ways of marketing communication to be impleme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::302f531e5cc33fe4f97c563304516ac2
https://doi.org/10.54941/ahfe1002282
https://doi.org/10.54941/ahfe1002282
Autor:
Santa Bormane
Publikováno v:
Economic Science for Rural Development.
The decrease in food production output, the suspension of production, and the decrease in product demand have influenced the operation of producers and their communication with customers in 2020. This brings to the forefront the producer's role in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0e4ed2c8683cb2f944355c33fec0ac0
https://doi.org/10.22616/esrd.2021.55.008
https://doi.org/10.22616/esrd.2021.55.008
Autor:
Aija Legzdina, Jelena Salkovska, Santa Bormane, Anda Batraga, Daina Skiltere, Henrijs Kalkis, Liga Braslina, Girts Braslins
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9783030507909
AHFE (9)
AHFE (9)
Innovation potential and the creation of new knowledge, which is considered to be one of the main drivers of economic development, is particularly emphasized in region development [1, 2, 3]. However, in effect regions face significant barriers to the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::878530bab17415e470b166265a1b4629
https://doi.org/10.1007/978-3-030-50791-6_1
https://doi.org/10.1007/978-3-030-50791-6_1
Autor:
Santa Bormane
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9783030507909
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92722bcd28ca2b71bbb71da3de8c55c0
https://doi.org/10.1007/978-3-030-50791-6
https://doi.org/10.1007/978-3-030-50791-6