Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Sanket Vatavwala"'
Publikováno v:
Industrial Marketing Management. 105:114-130
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6c528c9c505600e46eb65c7ad689599
https://doi.org/10.1016/j.indmarman.2022.05.018
https://doi.org/10.1016/j.indmarman.2022.05.018
Publikováno v:
Industrial Marketing Management. 85:126-140
Digital mediation in business-to-business marketing is becoming increasingly important to firms, due to customer needs and evolving technological environments. The extensive research in this area for the past twenty years has created a need to synthe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22696f01ffbf7efcf7f1a7217391d4cb
https://doi.org/10.1016/j.indmarman.2019.10.002
https://doi.org/10.1016/j.indmarman.2019.10.002
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 32:488-516
This study provides an overview of the scholastic literature on cause-related marketing (CRM) during the period 1988–2016. The purpose of this study was to first identify significant knowledge gaps...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8c01608dce327c57bacd6e19959c9bb
https://doi.org/10.1080/10495142.2019.1606757
https://doi.org/10.1080/10495142.2019.1606757
Publikováno v:
Indian Institute of Management Ahmedabad. :1-18
BigBasket.com, an online supermarket established in December 2011 in Bangalore, India, had become one of the major players in the Indian online grocery market by the end of March 2016.1 Run by Innovative Retail Concepts Private Limited, BigBasket.com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31b8e47ceca4cff92e0f9d22aac52b35
https://doi.org/10.1108/case.iima.2020.000112
https://doi.org/10.1108/case.iima.2020.000112
Patanjali Ayurved Limited was able to penetrate in highly competitive Indian FMCG market by creating a buzz for ayurvedic products. Patanjali capitalized on growing awareness about hazardous chemicals which was giving a push for natural products. Whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36a72b966796e1ccf65e5b54fcf5d452
https://doi.org/10.1016/b978-0-08-102037-1.00009-8
https://doi.org/10.1016/b978-0-08-102037-1.00009-8
