Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Sanjog Misra"'
Autor:
Jean-Pierre Dubé, Sanjog Misra
Publikováno v:
Journal of Political Economy. 131:131-189
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cca18911fbc905f4846eaac3c371f087
https://doi.org/10.1086/720793
https://doi.org/10.1086/720793
Autor:
Tesary Lin, Sanjog Misra
Publikováno v:
Marketing Science. 41:433-440
The Identity Fragmentation Bias
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10a7caba36611ebdd20726f9bc764a1d
https://doi.org/10.1287/mksc.2022.1360
https://doi.org/10.1287/mksc.2022.1360
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f737581b5f40e43213f1211c0885a73
https://doi.org/10.2139/ssrn.4391856
https://doi.org/10.2139/ssrn.4391856
This paper proposes a procedure for assessing the sensitivity of inferential conclusions for functionals of sparse high-dimensional models following model selection. The proposed procedure is called targeted undersmoothing. Functionals considered inc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1edf20d79ee4102d1730629bf2827f8
Publikováno v:
Journal of Marketing Research. 57:999-1018
Many problems in marketing and economics require firms to make targeted consumer-specific decisions, but current estimation methods are not designed to scale to the size of modern data sets. In this article, the authors propose a new algorithm to clo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5d248b62376f3fab116d817a7e1ed22
https://doi.org/10.1177/0022243720952410
https://doi.org/10.1177/0022243720952410
Publikováno v:
Quantitative Marketing and Economics. 18:273-303
We investigate the role of sales assistance in driving customer’s purchase decision using unique observational video data from a cosmetics retail chain. The data contain visual descriptors of customers and their in-store activities including the ti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e281855c31dfb62c9376f4ef63193381
https://doi.org/10.1007/s11129-020-09223-w
https://doi.org/10.1007/s11129-020-09223-w
Publikováno v:
Marketing Science. 39:427-447
We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79c5b1a26a26586f3d96e4824ea4dcd4
https://doi.org/10.1287/mksc.2019.1191
https://doi.org/10.1287/mksc.2019.1191
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing h
Supplemental Material, DistributedMCMCPaper_JMR4_Revision_Appendix_8_1_20 for Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models by Federico (Rico) Bumbaca, Sanjog Misra and Peter E. Rossi in Journal of M
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0cf34f53fa2034fdbc444dd9cccd64d4
Publikováno v:
Marketing Science. 36:699-725
This paper reports on the development and implementation of a large-scale, marketing analytics framework for improving the segmentation, targeting and optimization of a consumer-facing firm’s marketing activities. The framework leverages detailed t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::317d3b0a7ea87d1dba115e094c3c6a06
https://doi.org/10.1287/mksc.2017.1039
https://doi.org/10.1287/mksc.2017.1039