Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Sanjay Putrevu"'
Publikováno v:
Journal of Consumer Marketing. 40:328-343
Purpose This study aims to enhance the understanding of impulse buying in grocery stores, where such purchases are pervasive and consumers face greater decision fatigue and diminished willpower than in more frequently examined retail environments. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81661cf69ca707a0bfdc51d4860c5cc4
https://doi.org/10.1108/jcm-06-2020-3909
https://doi.org/10.1108/jcm-06-2020-3909
Publikováno v:
International Journal of Advertising. 38:489-505
This research examines how the commonality or difference in ethnicity between consumer and celebrity endorser affects the attractiveness and trustworthiness consumers ascribe to recognizable brand ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b0ec4b6ebfc01b5a2ff60044dce4307
https://doi.org/10.1080/02650487.2018.1548196
https://doi.org/10.1080/02650487.2018.1548196
Publikováno v:
International Journal of Contemporary Hospitality Management. 27:52-70
Purpose – This research aims to propose a model that may be used to classify product attributes according to their effect on customer satisfaction within the services industry. It also aims to apply the model to vacation ownership products and to e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2efacf5bfb231915b2fccc938134651
https://doi.org/10.1108/ijchm-07-2013-0284
https://doi.org/10.1108/ijchm-07-2013-0284
Publikováno v:
Journal of Retailing and Consumer Services. 22:250-260
Two studies investigate consumer awareness of and response toward socially and environmentally responsible practices in the hospitality industry. Results suggest that consumers exhibit more positive response toward establishments exhibiting higher le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a6b68fce757d2a0f9977b209ff8c495
https://doi.org/10.1016/j.jretconser.2014.08.006
https://doi.org/10.1016/j.jretconser.2014.08.006
Autor:
Sanjay Putrevu
Publikováno v:
Journal of Current Issues & Research in Advertising. 35:107-125
Two experiments examined the influence of mood and attribute framing on consumer response toward persuasive appeals. Subjects exhibited more favorable attitudes and purchase intent when exposed to positive attribute frames than comparable negative on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c7e458815e724e62bdf5e9bbc3be1b1
https://doi.org/10.1080/10641734.2014.899528
https://doi.org/10.1080/10641734.2014.899528
Autor:
Sanjay Putrevu
Publikováno v:
Psychology & Marketing. 31:134-146
Two experiments examined the influence of mood and elaboration on consumer processing and evaluation of goal-framed appeals. Subjects displayed more favorable attitudes and purchase intent (PI) when exposed to negative goal frames than equivalent pos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::294d3c028b9d4f099f794c304a78ae45
https://doi.org/10.1002/mar.20682
https://doi.org/10.1002/mar.20682
Publikováno v:
Journal of Business Research. 65:1618-1621
This special issue of the Journal of Business Research on “Corporate Social Responsibility, Irresponsibility, and Corruption” features four articles that examine corporate social responsibility (CSR) practices from a variety of business perspecti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e3e2f705cc0e048234ccc042a144e3c
https://doi.org/10.1016/j.jbusres.2011.10.020
https://doi.org/10.1016/j.jbusres.2011.10.020
Autor:
Sanjay Putrevu, Krist Swimberghek
Publikováno v:
Journal of Business Ethics. 115:351-365
This research explores the influence of religiosity on consumer perception of, and response toward, sexual appeals. The first study (survey, national sample; n = 423) examines the relationship between religiosity and consumer response toward sexual a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60b43efa3114f441d691939d232c32ae
https://doi.org/10.1007/s10551-012-1399-y
https://doi.org/10.1007/s10551-012-1399-y
Autor:
Sanjay Putrevu
Publikováno v:
Journal of Advertising. 39:5-24
This research explores consumer responses toward attribute- and goal-framed messages and examines whether they vary by involvement, need for cognition (NFC), and gender. The combined results of four independent studies show that positive attribute fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4406dbb3807fa67358f81c3ea1705436
https://doi.org/10.2753/joa0091-3367390301
https://doi.org/10.2753/joa0091-3367390301
Publikováno v:
Journal of Business Research. 63:926-934
This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::266f54b5d14221365cd00d8a7c0ad423
https://doi.org/10.1016/j.jbusres.2009.02.027
https://doi.org/10.1016/j.jbusres.2009.02.027