Zobrazeno 1 - 10
of 50
pro vyhledávání: '"Sang-Eun Byun"'
Publikováno v:
Asia Marketing Journal, Vol 26, Iss 3, Pp 170-185 (2024)
This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences
Externí odkaz:
https://doaj.org/article/43a24e30757e4dbeb61dcc6a585e6484
Autor:
Adam M. Goodman, Yun Wang, Wi-Suk Kwon, Sang-Eun Byun, Jeffrey S. Katz, Gopikrishna Deshpande
Publikováno v:
Frontiers in Neuroscience, Vol 11 (2017)
Consumer buying motivations can be distinguished into three categories: functional, experiential, or symbolic motivations (Keller, 1993). Although prior neuroimaging studies have examined the neural substrates which enable these motivations, direct c
Externí odkaz:
https://doaj.org/article/d192c166ba9949e9a3c86d6598095fdb
Publikováno v:
Marketing Management Association Educators' Conference Proceedings. Spring2024, p38-40. 3p.
Publikováno v:
International Journal of Retail & Distribution Management, 2015, Vol. 43, Issue 8, pp. 775-792.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-11-2014-0151
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 24:66-82
PurposeThis study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group with dual-cultural characteristics.Design/methodology/approachUsi
Publikováno v:
International Journal of Environmental Research and Public Health
Volume 18
Issue 18
International Journal of Environmental Research and Public Health, Vol 18, Iss 9930, p 9930 (2021)
Volume 18
Issue 18
International Journal of Environmental Research and Public Health, Vol 18, Iss 9930, p 9930 (2021)
College students exhibit high levels of sedentary time and/or poor lifestyle factors (e.g., poor sleep, stress, physical inactivity). It is unknown
however, in what domains college students spend their sedentary time and whether there are associ
however, in what domains college students spend their sedentary time and whether there are associ
Publikováno v:
Journal of Business Ethics. 169:355-369
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions. Consumers are increasingly subjected to incongruent CSR messages such
Autor:
Whitney Ginder, Sang-Eun Byun
Publikováno v:
Journal of Retailing and Consumer Services. 65:102875
Publikováno v:
Journal of Retailing and Consumer Services. 44:127-133
Very limited research addresses cultural change and consumer decisions in key emerging markets experiencing proliferation of Western brands and retail formats. This study fills the gap in the literature by investigating the role of need for distincti
Autor:
Sanuwar Rashid, Sang-Eun Byun
Publikováno v:
Journal of Retailing and Consumer Services. 41:201-210
We investigated whether fair trade messages (fair labor/environment-friendly production) can counterbalance the negative country of origin effect on brand evaluations and increase willingness to pay premium prices. Our findings suggest that fair trad