Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Sandra Rothenberger"'
Autor:
Sandra Rothenberger
Publikováno v:
Problems and Perspectives in Management, Vol 6, Iss 1 (2008)
Externí odkaz:
https://doaj.org/article/dcbfac6aa5494ee582c25f25d2be9b9a
Publikováno v:
European Management Journal. 35:327-335
Does advertising lead to higher profits? This question has preoccupied company executives and academic researchers for many decades. Arguments have been put forth in both directions, and evidence is mixed at best. In this article, we re-examine the q
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0bcafe9e8ec80f45789bb8df2c205893
https://doi.org/10.1016/j.emj.2016.07.008
https://doi.org/10.1016/j.emj.2016.07.008
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
The authors propose that price transparency plays an important role in customers’ judgments of whether prices offered by sellers are fair. Cognitive fairness judgments require a certain amount of information processing, so more information and tran
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95a1519b1be59569d9cbd6edae0ba76d
https://doi.org/10.1007/978-3-319-50008-9_135
https://doi.org/10.1007/978-3-319-50008-9_135
Publikováno v:
Rediscovering the Essentiality of Marketing ISBN: 9783319298764
With apparently increasing demand from consumers for environmentally sustainable products, several firms have adopted a green positioning strategy and have attempted to develop green products, along with a distinct marketing emphasis to attract “gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90e6fe4db365fd03d131948ce41123b3
https://doi.org/10.1007/978-3-319-29877-1_64
https://doi.org/10.1007/978-3-319-29877-1_64
Autor:
Sandra Rothenberger, Alfred C. Holden
Publikováno v:
Journal of Product & Brand Management. 19:135-142
PurposeThis paper seeks to investigate how consumers in Victorian America related prices to quality and value in deliberations about urban life, housing, and a newly‐emerging consumerism. The objectives are to understand pricing practices of firms
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3734ebd87f97450864ba386748f9f25
https://doi.org/10.1108/10610421011033485
https://doi.org/10.1108/10610421011033485
Publikováno v:
Journal of relationship marketing, 7 (4
0
info:eu-repo/semantics/published
info:eu-repo/semantics/published
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::896d06135994e88d687a98269358f128
https://doi.org/10.1080/15332660802516029
https://doi.org/10.1080/15332660802516029
Does advertising lead to higher profits? This question has occupied both academic researchers and company executives for many decades. Arguments have gone in both directions, and evidence is mixed at best. Re-examining the question from a value creat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::b441c900689feb4a0f8ae77662910877
https://dipot.ulb.ac.be/dspace/bitstream/2013/208406/3/wp15034.pdf
https://dipot.ulb.ac.be/dspace/bitstream/2013/208406/3/wp15034.pdf
Autor:
Sandra Rothenberger, Kurt KM Matzler
This study examines two central aspects in the formation of price fairness judgments: clarity of price information and confidence in price. Fairness judgments are cognitive processes that require a certain amount of information processing. Thus, info
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::e2724b0d447119a1dc67108112ae326a
https://dipot.ulb.ac.be/dspace/bitstream/2013/200094/3/wp15025.pdf
https://dipot.ulb.ac.be/dspace/bitstream/2013/200094/3/wp15025.pdf
Autor:
Sandra Rothenberger
This study proposes that price transparency is a significant factor affecting customer judgments of the fairness of sellers’ prices. Cognitive judgments of fairness require a certain amount of information processing; therefore, the level of transpa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5aab1f5ee12b2db54e906f04d85ec945
https://dipot.ulb.ac.be/dspace/bitstream/2013/200240/3/wp15008.pdf
https://dipot.ulb.ac.be/dspace/bitstream/2013/200240/3/wp15008.pdf
Positioned within the context of online complaint-handling, the present study aimed to examine the potentially mediating role of perceived professionalism in the relationships between message content (grammaticality) and form (politeness) on the one
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::ded0e6127e7b064989ab55707241dbd0
https://dipot.ulb.ac.be/dspace/bitstream/2013/199009/1/wp15015.pdf
https://dipot.ulb.ac.be/dspace/bitstream/2013/199009/1/wp15015.pdf