Zobrazeno 1 - 10
of 44
pro vyhledávání: '"Sandra Rojas Berrio"'
Autor:
Javier A. Sánchez Torres, Alexander Varón Sandoval, Francisco Javier Arroyo Cañada, Sandra Rojas Berrio
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 21, Iss 1, Pp 7-18 (2021)
This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates three variables that evaluate
Externí odkaz:
https://doaj.org/article/d2a8e3e40e5b4309861e05c4b728f1a9
Autor:
Andres Ramirez-Barrera, Sandra Rojas-Berrio, Jeisson Rincon-Novoa, Luz Alexandra Montoya-Restrepo
Publikováno v:
Je-LKS: Journal of E-Learning and Knowledge Society, Vol 20, Iss 1 (2024)
This paper aims to review the literature related to the experience of students and teachers in Higher Education in times of the COVID-19 pandemic. A Systematic Literature Review was conducted using the scientific databases Scopus and Web of Science,
Externí odkaz:
https://doaj.org/article/f23d34a7c5874da6beb1052cdc9add3e
Publikováno v:
Dyna, Vol 91, Iss 231 (2024)
Agile organizations represent a transformation in the search for convergence in relation to the dynamic challenges of the environment, market transformations and the growing complexity of social systems. The objective of this study was to develop a d
Externí odkaz:
https://doaj.org/article/30e847d0bc1c4f228c0643c2267eb8c5
Publikováno v:
Periodica Polytechnica Social and Management Sciences. 30:114-127
Social Networking Sites (SNSs) play an increasingly important role in the marketing of products and services. This study aims to explore the relationship between intrinsic motivations and the level of commitment of followers of the brand communities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::551114aeea2187160eff69150d2f8039
https://doi.org/10.3311/ppso.16318
https://doi.org/10.3311/ppso.16318
Autor:
Giomar Alexander Uribe-Torres, Wilfredo Romero-Jiménez, Sandra Rojas-Berrio, Oscar Robayo-Pinzón
Publikováno v:
Clío América. 16:758-767
Este documento presenta los resultados de un proceso de Revisión Sistemática de Literatura (RSL), cuyo objetivo es analizar el alcance o el nivel investigativo académico sobre lovemarks o marcas amadas en el contexto de marketing. La ecuación de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33109f954cb934a7c0118a0adf859a87
https://doi.org/10.21676/23897848.4859
https://doi.org/10.21676/23897848.4859
Autor:
Sandra Rojas-Berrio, Oscar Robayo-Pinzon, Ligia García-Béjar, Patricia Núñez-Gómez, Blanca Miguélez-Juan
Publikováno v:
Young Consumers. 23:255-281
Purpose The use of mobile devices by children and adolescents is increasing significantly; therefore, it is relevant to research the level of advertising literacy (AL) of parents who act as mediators between children and mobile advertising. This stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8456a4e3f54c999918c12b111a791e4
https://doi.org/10.1108/yc-05-2021-1331
https://doi.org/10.1108/yc-05-2021-1331
Autor:
Sandra Rojas-Berrio, Luz Alexandra Montoya-Restrepo, Iván Alonso Montoya-Restrepo, Abel Eduardo Uribe-Arévalo, Aura Janeth Uribe-Arévalo
Publikováno v:
Panorama. 15:158-175
espanolIntroduccion: en el ano 2019 las universidades publicas colombianas tuvieron una suspension de actividades que duro mas de cuatro meses y afecto su vida academica y su vida emocional; por ello se propone, mediante el analisis del Sindrome de B
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00e9e7c39c20e893fc6c8eacb504683f
https://doi.org/10.15765/pnrm.v15i29.2319
https://doi.org/10.15765/pnrm.v15i29.2319
Publikováno v:
Contaduría Universidad de Antioquia. :215-251
Producto de las relaciones existentes entre las organizaciones con sus grupos de interés o stakeholders, se han desarrollado estrategias de comunicación de sus acciones e iniciativas en aspectos ambientales, económicos y sociales mediante la emisi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1a1364551477a2cbe427b72e0c9e8f0
https://doi.org/10.17533/udea.rc.n79a09
https://doi.org/10.17533/udea.rc.n79a09
Publikováno v:
International Journal of Consumer Studies. 46:540-557
Public transport is a relevant issue for cities' and territories' development. From the perspective of consumer behavior, citizens' experience as users and consumers is a topic of interest for public policy, especially at times when people are expect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f317190027f22d431655cbcb75a2d901
https://doi.org/10.1111/ijcs.12699
https://doi.org/10.1111/ijcs.12699
Autor:
Oscar Robayo-Pinzon, Giomar Alexander Uribe Torres, Sandra Rojas-Berrio, Wilfredo Romero Jiménez
Publikováno v:
Revista Virtual Universidad Católica del Norte, Vol 1, Iss 63, Pp 223-244 (2021)
Lovemarks es un concepto relevante en el ámbito del mercadeo, y por ello es importante estudiarlo en diversos contextos. En el presente tiene por objetivo la evaluación de los atributos de las Lovemarks en el contexto universitario en Bogotá. Para
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d084073772dbc7b1ada7ac0400612be
https://revistavirtual.ucn.edu.co/index.php/RevistaUCN/article/view/1265/1640
https://revistavirtual.ucn.edu.co/index.php/RevistaUCN/article/view/1265/1640