Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Sandra Pauser"'
For decades, the study of emotions has been the center of attention in research and practice. Based on relevant literature, this paper focuses on the subject of measurement, and provides a structured overview of common measurement tools by distinguis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::940191442c5fc1f13f5931b38f36eb0d
https://doi.org/10.5772/intechopen.110581
https://doi.org/10.5772/intechopen.110581
Autor:
Udo Wagner, Sandra Pauser
Publikováno v:
Marketing ZFP. 44:44-59
Significant resources are spent each year on sales forces and the means by which to enhance their effectiveness during a sales interaction or presentation. Specifically, studies point to the importance of charismatic nonverbal cues (for example, faci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b701d8fdbba8d3cfc321d0c265542fc8
https://doi.org/10.15358/0344-1369-2022-3-44
https://doi.org/10.15358/0344-1369-2022-3-44
Autor:
Sandra Pauser, Udo Wagner
Publikováno v:
Marketing ZFP. 42:48-62
The use of avatars is gaining popularity in today’s digitalized world. These computer-animated agents not only act as virtual shopping assistants to compensate for the impersonal feel of an online store, but are also frequently employed in gaming a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e968e9de0e1e5661f8b1559364a6dcfb
https://doi.org/10.15358/0344-1369-2020-3-48
https://doi.org/10.15358/0344-1369-2020-3-48
Autor:
Sandra Pauser, Udo Wagner
Publikováno v:
Marketing Letters. 30:13-25
Sales research has focused on enhancing selling effectiveness and performance, which largely depends on the abilities and capabilities of the sales force. Interpersonal skills consisting of verbal and nonverbal communication have been identified as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e0e9e846eae688d567a5f64cb42f9c38
https://doi.org/10.1007/s11002-019-09483-x
https://doi.org/10.1007/s11002-019-09483-x
Autor:
Udo Wagner, Sandra Pauser
Publikováno v:
Marketing ZFP. 40:35-47
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f32d20b4fae88ef2e49e4640bc2ee133
https://doi.org/10.15358/0344-1369-2018-1-35
https://doi.org/10.15358/0344-1369-2018-1-35
The concept of charisma has gained considerable interest among social scientists in multiple disciplines. Nevertheless, research on charisma in the marketing field is scarce, and little is known ab...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fe25f87a904a016733a75d803fc15634
https://hdl.handle.net/11353/10.937142
https://hdl.handle.net/11353/10.937142
Publikováno v:
Global marketing conference proceeding.
Charismatic public figures are often associated with personal magnetism, a captivating aura, and an ability to influence their counterparts. Over the last 25 years, the concept of charisma has gained considerable interest among social scientists, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c22bc70fb1a835d67ca10f9b1410a5c
https://doi.org/10.15444/gmc2016.02.03.02
https://doi.org/10.15444/gmc2016.02.03.02
Publikováno v:
E-Prints Complutense. Archivo Institucional de la UCM
instname
E-Prints Complutense: Archivo Institucional de la UCM
Universidad Complutense de Madrid
instname
E-Prints Complutense: Archivo Institucional de la UCM
Universidad Complutense de Madrid
Simple heuristics can be efficient ways of decision making and literature has shown that they are widely used in actual decision situations. Although many types of heuristics have been found and analyzed, there is only scarce research on factors that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a99b7f88b07da39f3988c8dce8a40d11
https://eprints.ucm.es/55411/
https://eprints.ucm.es/55411/
Autor:
Udo Wagner, Sandra Pauser
Publikováno v:
Global Fashion Management Conference. 2018:715-715
The essence of any successful personal selling interaction is effective communication. Evidence from research on personal selling has provided extensive support for the effectiveness of nonverbal communication. Nevertheless, an individuals’ nonverb
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2bbd9d58593312947f9f924180e165fe
https://doi.org/10.15444/gmc2018.07.02.01
https://doi.org/10.15444/gmc2018.07.02.01