Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Sandra L. Schmidt"'
Autor:
Sandra L. Schmidt, Kathleen Debevec
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Diffusion theory, popular in the marketing literature in the 1960s and 1970s, has received very little attention in recent years. The accomplishments based on the diffusion process concept are notable ones. However, there are some gaps in this litera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0bd3090ad5ea05ae7de9042c80e884e
https://doi.org/10.1007/978-3-319-17055-8_16
https://doi.org/10.1007/978-3-319-17055-8_16
Autor:
Sandra L. Schmidt
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
The paper presents a brief review of the use of marketing in the banking industry since deregulation. Deregulation has exposed banking to increased competition from a proliferating group of financial service providers. As retail banking changes in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4422e03fbc588313baf1dcd1fed9b49
https://doi.org/10.1007/978-3-319-17052-7_125
https://doi.org/10.1007/978-3-319-17052-7_125
Autor:
Kathleen Debevec, Sandra L. Schmidt
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
The purpose of this paper is to examine the environment in which credit unions function and how they may position themselves in the tumultuous financial world of the 1990s. Credit unions should not try to be faithful to the old “full service" theme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::098bcd5ddc13052d207cb58418c02bc3
https://doi.org/10.1007/978-3-319-17046-6_100
https://doi.org/10.1007/978-3-319-17046-6_100
Autor:
Sandra L. Schmidt, Kenneth J. Burger
Publikováno v:
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319111001
A number of authors have encouraged the use of strategic planning in institutions of higher learning. Strategic planning and positioning strategies are based on consumer information such as the value of and satisfaction with benefits received, as wel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5eba976b27e0c47022e21dd003069048
https://doi.org/10.1007/978-3-319-11101-8_28
https://doi.org/10.1007/978-3-319-11101-8_28
Autor:
Sandra L. Schmidt, William T. Faranda
Publikováno v:
Journal of Travel & Tourism Marketing. 8:3-27
When one combines their greater economic well-being with their escalating numbers, more independent living, and better overall health, aging consumers constitute a very attractive market for the travel and tourism industry. This paper examines key fa
Autor:
David Hartman, Sandra L. Schmidt
Publikováno v:
Research in Higher Education. 36:197-217
The benefits of understanding and promoting student/alumni satisfaction are numerous. While this article draws on previous studies of the determinants of satisfaction in higher education, it has a different research focus. The study investigates the
Publikováno v:
Journal of the Academy of Marketing Science. 22:114-129
Customer satisfaction research is integrated with research on higher education in developing a model of alumni satisfaction with college education. The model proposes that alumni satisfaction with higher education is a function of two performance and
Publikováno v:
Journal of Professional Services Marketing. 9:125-138
The paper argues that the development of what is known as a "sales culture" in a service organization has implications for the roles of the people involved, the control and motivation systems employed, and the internal environment of the organization
Autor:
Sandra L. Schmidt
Publikováno v:
Journal of Marketing for Higher Education. 3:113-128
Autor:
Sandra L. Schmidt
Publikováno v:
Marketing Education Review. 1:24-33