Zobrazeno 1 - 10
of 64
pro vyhledávání: '"Sandra Horvat"'
Publikováno v:
Tržište, Vol 33, Iss Special Issue, Pp 47-66 (2021)
Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private l
Externí odkaz:
https://doaj.org/article/916e2526e1ac43c88acd875b653cbacf
Autor:
Sandra Horvat, Đurđana Ozretić Došen
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 11, Iss 2 (2020)
This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing. It aims to reveal whether consumers’ psychographic characteristics impact their atti
Externí odkaz:
https://doaj.org/article/577e0d9ae61a4f3fbdc80972486e7cf1
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f4112d596afc4cb705478b72462a30d
https://doi.org/10.1007/978-3-031-32894-7_4
https://doi.org/10.1007/978-3-031-32894-7_4
Autor:
Sandra Horvat, Đurđana Ozretić Došen
Publikováno v:
Economic and Business Review, Vol 15, Iss 4, Pp 267-291 (2013)
The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of
Externí odkaz:
https://doaj.org/article/f8d9ba285685429a9334ed4cbd0797de
Autor:
Sandra Horvat
Publikováno v:
Tržište, Vol 25, Iss 1, Pp 63-75 (2013)
Private labels have recorded significant growth rates worldwide, becoming a serious threat to manufacturer brands. Development of private labels in many different product categories increased the complexity of their management. Therefore, this paper
Externí odkaz:
https://doaj.org/article/1b195a091a0b415eb1d297f06e171e1e
Private label market shares are continuously increasing all around the world challenging manufacturer brands in different product categories. While investments in quality, design, and marketing communication of private labels have positively influenc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25471c29140fa5a8398e4f467ddcb338
https://www.bib.irb.hr/1206043
https://www.bib.irb.hr/1206043
This special issue contains articles based on selected papers presented at the 11th EMAC Regional Conference hosted by the Faculty of Economics & Business, University of Zagreb, Croatia in 2020, under the umbrella theme “Challenging the status quo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::036fd4757d2b7a3f98f37319f46b5ef8
https://www.bib.irb.hr/1187190
https://www.bib.irb.hr/1187190
Autor:
Sandra Horvat
Publikováno v:
Tržište, Vol 21, Iss 1, Pp 81-94 (2009)
Private labels have been present on the market since 19th century but their intensive market growth began in the last thirty years after retailers realized what their potential could be in the fight against ever-growing competition. Their market grow
Externí odkaz:
https://doaj.org/article/6966abcae55e4ad5a25cd31fe6fa4a15
Autor:
Sandra Horvat
Publikováno v:
Tržište, Vol 19, Iss 2, Pp 267-269 (2007)
Externí odkaz:
https://doaj.org/article/be603934b7d64e31a14426fb690b4f69
Autor:
Đurđana Ozretić Došen, Sandra Horvat
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 11, Iss 2 (2020)
This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing. It aims to reveal whether consumers’ psychographic characteristics impact their atti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c4b0abbb29ca0f7f2a431a3edaf57a7
https://www.bib.irb.hr/1104593
https://www.bib.irb.hr/1104593