Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Sandra Forsythe"'
Publikováno v:
Journal of Product & Brand Management, 2013, Vol. 22, Issue 4, pp. 272-285.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2012-0109
The purpose of this study was to explore the role of various dimensions of skills and challenges as antecedents to flow in online apparel shopping. An online survey was conducted with a national sample of 500 female online shoppers in the U.S. Partic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05304f74ebbdc69d22041bc315d4d3f8
https://doi.org/10.31274/itaa_proceedings-180814-1810
https://doi.org/10.31274/itaa_proceedings-180814-1810
Publikováno v:
Journal of Product & Brand Management. 22:272-285
Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers ' product attitudes and purchase intentions. It
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e896cca93a98c5fa4a45625143a07ea0
https://doi.org/10.1108/jpbm-03-2012-0109
https://doi.org/10.1108/jpbm-03-2012-0109
Scarcity accelerates decision makers' perceived perishability of an offer, limiting their freedom to delay the purchase decision and creating a sense of urgency for an immediate action. Despite the ubiquity of scarcity tactics in marketing, empirical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f665561046b26e8cfa022a55695eaaa6
https://doi.org/10.31274/itaa_proceedings-180814-1502
https://doi.org/10.31274/itaa_proceedings-180814-1502
Publikováno v:
Journal of Brand Management. 20:205-217
Under increasing pressure from consumers to be socially responsible, more brands than ever are engaging in cause–brand alliances. Two challenges facing brands are how to choose a nonprofit partner for the alliance and the impact of the brand's perc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff8b99ad0c85e00dc525d3263a52d628
https://doi.org/10.1057/bm.2012.34
https://doi.org/10.1057/bm.2012.34
Publikováno v:
Clothing and Textiles Research Journal. 30:167-182
Based on the schema and attribution theories, this study examined hypotheses addressing the effects of cause-brand fit and campaign new source on consumers' attitudes toward a cause-brand alliance by modifying consumers' perceptions of the brand's mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edad1306efe58906a10058429843de51
https://doi.org/10.1177/0887302x12452339
https://doi.org/10.1177/0887302x12452339
Publikováno v:
Journal of Retailing and Consumer Services. 19:325-331
Purchase intentions for apparel products often require physical examination prior to purchase. Hence, greater risk is associated with shopping online for apparel products, making it important to examine factors that reduce various risks influencing o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02b2996f7937ab989b10e4220fb6f7e7
https://doi.org/10.1016/j.jretconser.2012.03.006
https://doi.org/10.1016/j.jretconser.2012.03.006
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 21:71-93
The purpose of this research was (1) to determine whether beliefs (relative advantage, enjoyment, and risk) about using the online channel that influence the channel's initial adoption similarly impact sustained use of the channel, (2) to identify th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01495b05ccd9f073d7d81501f18cce4a
https://doi.org/10.1080/09593969.2011.537820
https://doi.org/10.1080/09593969.2011.537820
Autor:
Sandra Forsythe, Chuanlan Liu
Publikováno v:
Journal of Retailing and Consumer Services. 18:101-109
The success of the online shopping channel depends more on post-adoption use of the channel for purchasing an increasingly a wide range of products than on initial decision to use the channel for shopping. This research intends to examine whether the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a83424379e7366a690eca31a47877d37
https://doi.org/10.1016/j.jretconser.2010.10.004
https://doi.org/10.1016/j.jretconser.2010.10.004
Autor:
Jiyeon Kim, Sandra Forsythe
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 20:449-467
This study investigated functional and hedonic roles of dynamic product imagery (DPI) by applying a modified Technology Acceptance Model (TAM) to DPI adoption process and tested model invariance among shoppers in three different age groups when using
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92b950cec10ac9e38381db9bc1ff61b7
https://doi.org/10.1080/09593969.2010.504011
https://doi.org/10.1080/09593969.2010.504011