Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Sanders, Nicholas H."'
Autor:
Michell, Paul C.N.1,2, Sanders, Nicholas H.3
Publikováno v:
Journal of Advertising Research. Mar/Apr95, Vol. 35 Issue 2, p9-22. 14p. 2 Black and White Photographs, 2 Diagrams, 6 Charts.
Autor:
Beverland, Michael1 Michael.Beverland@Buseco.Monash.edu.au, Farrelly, Francis1, Woodhatch, Zeb2
Publikováno v:
Journal of Marketing Management. Nov2004, Vol. 20 Issue 9-10, p927-939. 13p. 1 Chart.