Výsledky vyhledávání - "Sanden, Maarten"

Motivating Science and Technology Students to Use Social Theories in Design Processes

Autor: Jacobs, Martin, Eling, Hilde, van der Sanden, Maarten, Wehrmann, Caroline

Students in a masters’ programme for STEM teachers and Science Communication specialists at Delft University of Technology (DUT) participate in a design course, as designing course materials and communication products is part of their professional

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::12a5b2c5a04718e6e0db9c362a8f2d37

Zobrazit plný text záznamu

Strategic decision support for marketing communication : an agentbased simulation of consumer attitudes to smart home appliances

Autor: Dam, Koen H. van, Sanden, Maarten C.A. van der, Stragier, Jeroen

Publikováno v: Recercat. Dipósit de la Recerca de Catalunya
instname
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)

Marketing and communication professionals are responsible for building long term relationships with customers and managing the information exchange. The roll-out of smart energy meters to households presents a particular challenge as network and ener

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5355971cc4fc772633953d49c4d0bc0e
http://hdl.handle.net/2072/449278

Zobrazit plný text záznamu

The Netherlands: from the first science information officers to the Dutch Research Agenda

Autor: Dijkstra, Anne M., van Dam, Frans, Van der Sanden, Maarten, Gascoigne, Toss, Schiele, Bernard, Leach, Joan, Riedlinger, Michelle, Lewenstein, Bruce V., Massarani, Luisa, Broks, Peter

Publikováno v: Communicating Science: A Global Perspective, 597-615
STARTPAGE=597;ENDPAGE=615;TITLE=Communicating Science

Science communication efforts in the Netherlands started with exhibitions in national history museums in the 19th century and popular articles about science and technology in the media in the 1930s. From the 1950s onwards, the Dutch government stimul

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::13709e8a49db6eaface7c89ed0848a40
https://research.utwente.nl/en/publications/the-netherlands-from-the-first-science-information-officers-to-the-dutch-research-agenda(fc379128-789a-4e53-b0e7-4e7e9516d23b).html

Zobrazit plný text záznamu

Akademický článek

Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters

Autor: Sanden, Maarten C.A.van der, Dam, Koen H. van, Kobus, Charlotte B.A., Stragier, Jeroen

Publikováno v: ESSACHESS - Journal for Communication Studies, 6, 1

Communication and marketing professionals make strategic decisions in highly complex and dynamic contexts. These decisions are highly uncertain on the outcome and process level when, for example, consumer behaviour is at stake. Decision support syste

Externí odkaz: http://www.ssoar.info/ssoar/handle/document/37729

Zobrazit plný text záznamu

Akademický článek

Dialogue guides awareness and understanding of science: an essay on different goals of dialogue leading to different science communication approaches

Autor: Sanden, Maarten C.A. van der, Meijman, Frans J.

Publikováno v: Public Understanding of Science, 17, 1, 89-103

Dialogue has become a buzzword in science communication. Many governmental initiatives involving information transfer use dialogue as a selling point. We have, for example, a dialogue on genetic manipulation, a dialogue on the scientific future of Eu

Externí odkaz: http://www.ssoar.info/ssoar/handle/document/22421

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání