Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Sanam Akhavannasab"'
Publikováno v:
European Journal of Marketing. 56:1337-1371
PurposeThe purpose of this paper is to report on the development and validation of a consumer power scale comprising a personal and a social power dimension. Personal power refers to consumers’ perceived ability to resist and ignore a firm’s mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0473e73fb218330fcb82cf5b139c87a
https://doi.org/10.1108/ejm-08-2019-0652
https://doi.org/10.1108/ejm-08-2019-0652
Publikováno v:
Energy Policy. 128:593-606
Despite significant progresses in development of energy-efficient buildings (EEBs), energy demand in building sector is still drastically increasing. This paradox is conceptualized in this study as Inefficiency of Increased Building Energy Efficiency
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7a0252c6af47441cd69fa44221596f0
https://doi.org/10.1016/j.enpol.2018.12.036
https://doi.org/10.1016/j.enpol.2018.12.036
Publikováno v:
AMS Review. 8:214-227
This article contributes to the literature on consumer power in consumer-firm relationships in three ways. First, it proposes a consumer empowerment framework adopting a consumer perspective that includes the antecedents and consequences of consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d95569456245c3a615d2797b71d2c438
https://doi.org/10.1007/s13162-018-0120-4
https://doi.org/10.1007/s13162-018-0120-4