Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Sanal Kumar Velayudhan"'
Autor:
Sanal Kumar Velayudhan
This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second editio
Autor:
Sanal Kumar Velayudhan
Publikováno v:
International Journal of Rural Management. 18:232-249
Retail institutions offer economic and social benefits to the participants in a market. It is expected that in a less developed economy the social factors influence economic behaviour much more than in developed economies. The rural markets offer inc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77d34893ab02f37067b8af234441152e
https://doi.org/10.1177/09730052211008294
https://doi.org/10.1177/09730052211008294
Autor:
Sanal Kumar Velayudhan
Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly ch
Publikováno v:
Marketing Intelligence & Planning. 35:877-891
Purpose The purpose of this paper is to examine the influences of parent brand characteristics and brand-extension fit on attitude towards the extension in the context of services-to-goods (SG) brand extension compared with services-to-services (SS)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0182c1bb34cf5e3c1bb822e47882ca5
https://doi.org/10.1108/mip-02-2017-0026
https://doi.org/10.1108/mip-02-2017-0026
Publikováno v:
Journal of Brand Management. 22:778-801
Studies in literature on consumer attitude toward the brand extension, and revision of attitude toward parent brand have focused on the influence of a variety of factors concerning parent brand, fit between the parent brand and extension, extension p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa5bd0f9df1f725302b362941e70f089
https://doi.org/10.1057/bm.2015.37
https://doi.org/10.1057/bm.2015.37
Autor:
Sanal Kumar Velayudhan
Publikováno v:
International Journal of Retail & Distribution Management. 42:151-167
Purpose– The study seeks to understand the influences on the prevalence of rural retailing institution of periodic markets. It examines the influence of access to and population of the location on the performance of periodic markets and their effec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74ed62d497ead176dd1dd81215fb5875
https://doi.org/10.1108/ijrdm-07-2013-0136
https://doi.org/10.1108/ijrdm-07-2013-0136
Autor:
Sanal Kumar Velayudhan, Leela Rani
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 20:259-275
Purpose –This study aims to examine empirically how consumers' attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables when they face out‐of‐stock situations.Design/methodology/approach
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74270af816ae9fc31301db0733932171
https://doi.org/10.1108/13555850810890048
https://doi.org/10.1108/13555850810890048
Autor:
Sanal Kumar Velayudhan
Publikováno v:
BASE-Bielefeld Academic Search Engine
The process of liberalization in developing economies and the increasing competition faced by Small Enterprises raise crucial policy issues on small enterprise development. The policy maker in developing economies like India are faced with the option
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a414cb2f393c51af3727095ea5d6d4c1
https://doi.org/10.1023/b:sbej.0000014449.57083.0f
https://doi.org/10.1023/b:sbej.0000014449.57083.0f
Autor:
Leela Rani, Sanal Kumar Velayudhan
Publikováno v:
Asia Pacific Journal of Marketing & Logistics; Jul2008, Vol. 20 Issue 3, p259-275, 17p