Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Samuel D Bradley"'
Autor:
Robert Meeds, Samuel D. Bradley
Publikováno v:
Psycholinguistic Phenomena in Marketing Communications
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90cc879d603a5a75e22cf1bdc45a20ed
https://doi.org/10.4324/9781003064411-6
https://doi.org/10.4324/9781003064411-6
Autor:
Samuel D. Bradley
Publikováno v:
The International Encyclopedia of Communication Research Methods. :1-3
Publikováno v:
Food Control. 37:115-125
Little is known about the home food safety practices of Mexican-Americans living in the U.S. The current study examined the knowledge, perception of food safety risk and factors associated with home food safety practices among the Mexican-Americans w
Publikováno v:
Psychology & Marketing. 30:469-478
Advertising executive Kevin Roberts proposed that premium profits lie in strong emotionalconnections with brands that engender “loyalty beyond reason.” This study uses psychophysiologicalmeasures to empirically investigate the basic premises ass
Publikováno v:
Journal of Advertising. 42:251-263
Researchers have typically employed cognitive and affective measures to study the effectiveness of brand placements in video games. A psychophysiological approach to measuring effectiveness has been sorely lacking and is necessary to help both academ
Leading thinkers and activists discuss the intersection of race and poverty. The essays are organized around seven key topics including: affirmative action; the permanence of racism thesis; the use and utility of racial and ethnic categories; multicu
Publikováno v:
Double Exposure ISBN: 9781315479378
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::504a27493c24dd5d9b11d09f233c80dd
https://doi.org/10.4324/9781315479378-11
https://doi.org/10.4324/9781315479378-11
Publikováno v:
Double Exposure ISBN: 9781315479378
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::123b0860e9cb8d702e50792a105ae866
https://doi.org/10.4324/9781315479378-12
https://doi.org/10.4324/9781315479378-12
Publikováno v:
Journal of Media Psychology. 24:154-166
This paper reports a study designed to investigate whether playing violent video games elicits the psychological conditions theoretically required for media use to cause aggressive behavior. Specifically, the study was designed to examine whether the