Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Samuel Ayertey"'
Publikováno v:
The Art of Digital Marketing for Fashion and Luxury Brands ISBN: 9783030703233
The growth of user-generated content (UGC) within fashion brands’ online platforms has increased consumers’ awareness of service failure and impacted their level of involvement and attitude towards recovery strategies. However, a limited number o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5c68de3178e0c3c83879ae589c79aea
https://doi.org/10.1007/978-3-030-70324-0_11
https://doi.org/10.1007/978-3-030-70324-0_11
Autor:
Samuel Ayertey, Kerry E. Howell
The success of an online recovery strategy is largely attributed to the provider's response speed. Essentially, engagement in conversation with the customer immediately after he/she complains shortens the pre-recovery phase. Service firms expect comp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e557e5168218d3ae7bb344a0ef9605f5
https://doi.org/10.4018/978-1-5225-7344-9.ch008
https://doi.org/10.4018/978-1-5225-7344-9.ch008
Autor:
Wilson Ozuem, Samuel Ayertey
The Internet offers a platform over which complaining is effortless, yet impactful. A wide and geographically dispersed audience can be reached over the Internet, and compared to offline environments, switching is easier on the Internet since custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::375b6a4f781c8d304e527453be69c964
https://doi.org/10.4018/978-1-5225-2697-1.ch013
https://doi.org/10.4018/978-1-5225-2697-1.ch013