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pro vyhledávání: '"Sammour, Ammar Abdellatif Taha"'
Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail heritage brands internationally. It conceptualizes
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.764921
