Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Samira KHodabandehlou"'
Publikováno v:
Journal of Information Technology Management, Vol 9, Iss 2, Pp 277-300 (2017)
Usual methods of segmentation have been designed, relying solely on the components of Recency (R), Frequency (F) and Monetary (M) in which customers’ behavior changes over time are not considered. Accordingly, in order to achieve a desired segmenta
Externí odkaz:
https://doaj.org/article/913f88be3371435da84b3a28f9d0fef7
Publikováno v:
Journal of Information Technology Management, Vol 8, Iss 1, Pp 101-122 (2016)
The evaluation of customer loyalty have a significant impact on improving business processes. Ordinary methods of customer loyalty evaluation have been designed based on three components including; recency of transactions (R), the frequency of transa
Externí odkaz:
https://doaj.org/article/214b11d653d946ffb7b672678f52d922
Publikováno v:
Data Technologies and Applications. 55:149-174
PurposeImproving the performance of recommender systems (RSs) has always been a major challenge in the area of e-commerce because the systems face issues such as cold start, sparsity, scalability and interest drift that affect their performance. Desp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::074261f0747b31c3c62dc2dce914c82c
https://doi.org/10.1108/dta-04-2020-0094
https://doi.org/10.1108/dta-04-2020-0094
Publikováno v:
Journal of Systems and Information Technology. 19:65-93
Purpose This paper aims to provide a predictive framework of customer churn through six stages for accurate prediction and preventing customer churn in the field of business. Design/methodology/approach The six stages are as follows: first, collectio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2529a9e8880ec8218e9987508cf8a62e
https://doi.org/10.1108/jsit-10-2016-0061
https://doi.org/10.1108/jsit-10-2016-0061
Improving customer loyalty evaluation methods in the grocery retail industry: a data mining approach
Publikováno v:
International Journal of Electronic Customer Relationship Management. 10:158
Evaluating customer loyalty is an issue, which has gained a lot of attention in recent years due to modern facilities and tools for gathering and analysing data. These evaluations have had great and significant effects on improving business processes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23e0716fc375986069e94d7915069556
https://doi.org/10.1504/ijecrm.2016.082187
https://doi.org/10.1504/ijecrm.2016.082187