Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Samiha Susmit"'
Publikováno v:
Journal of Tourism Futures, Vol 10, Iss 2, Pp 185-204 (2024)
Purpose – This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE) and diffusion of innovation (DOI) model. Design/meth
Externí odkaz:
https://doaj.org/article/6d67b2b04d714604ac308eda1e9c68b1
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 7, Iss 142, p 142 (2021)
Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary t
Externí odkaz:
https://doaj.org/article/3142679383254b7dbb98f388d800ad70
Autor:
Yi-Hui Ho, Syed Shah Alam, Mohammad Masukujjaman, Chieh-Yu Lin, Samiha Susmit, Sumaiya Susmit
Publikováno v:
International Journal of Technology and Human Interaction. 18:1-19
This study examines the factors affecting the adoption of artificial intelligence (AI) powered online service in the tourism and hospitality sector through an extension of the technology acceptance model (TAM) by including self-efficacy, subjective n
Publikováno v:
Journal of Tourism Futures.
Purpose This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE) and diffusion of innovation (DOI) model. Design/methodol
Publikováno v:
International Journal of Advanced Computer Science and Applications. 13
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 7, Iss 142, p 142 (2021)
Journal of Open Innovation: Technology, Market, and Complexity
Volume 7
Issue 2
Journal of Open Innovation: Technology, Market, and Complexity
Volume 7
Issue 2
Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary t