Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Samara de Carvalho Pedro"'
Autor:
Samara de Carvalho Pedro, Raissa Helena Paiva Apolinario, Ed de Almeida Carlos, Edson Sadao Iizuka
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 28, Iss 4, Pp e240036-e240036 (2024)
Motivated by the desire to generate social transformation, Larissa created the Match & Matters platform to connect agents focused on businesses with a positive socio-environmental impact, aiming to align profit with socio-environmental benefits. Desp
Externí odkaz:
https://doaj.org/article/ee2f60d69432446da63801beb8fda462
Autor:
Claudia Brito Silva Cirani, José Jaconias da Silva, Adalberto Ramos Cassia, Samara de Carvalho Pedro
Publikováno v:
Innovation & Management Review, Vol 18, Iss 2, Pp 145-163 (2021)
Purpose – This study aims to analyze the innovation overview of the Brazilian industrial sector using data published by innovation survey – PINTEC. The aim was to provide a macro and updated diagnosis of the innovation scenario in Brazil and buil
Externí odkaz:
https://doaj.org/article/e05a7885dba348788c06bb8b701a5df4
Autor:
Samara De Carvalho Pedro, Fernanda Edileuza Riccomini de Souza, Daniela Menezes Garzaro, Claudia Brito da Silva Cirani, Maria Tereza Saraiva de Souza
Publikováno v:
International Journal of Innovation. 9:496-521
Objective: To carry out a mapping of studies on innovation and public policies, presenting an overview of the scientific discussion on the topic to suggest proposals for future studies.Design / methodology / approach: A bibliometric study, through ex
Autor:
Daniela Menezes Garzaro, Leonardo Vils, Thiago Chiorino Costa, Marcelo Carvalho, Samara de Carvalho Pedro
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 20, n. 4 (2021): (out.dez.); 455-480
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Study objective: To know the importance of donations during the pandemic period with the aid of virtual live events and understanding what factors influence individuals to make donations during this crisis. Thus, we aim to verify how the involvement
Autor:
Daniela Menezes Garzaro, Claudia Brito Silva Cirani, Fernanda Edileuza Riccomini, Samara de Carvalho Pedro, Kambou Sie Kevin
Publikováno v:
Journal of Marketing for Higher Education. :1-21
Educational marketing enabled higher education institutions (HEIs) to identify consumer needs and prepare actions to enhance their competitiveness. The educational field specificities are not consi...
Publikováno v:
International Journal of Bank Marketing. 39:1-23
PurposeIn this work, the author verified the effect of interactivity and social presence on engagement with bank customers, how much these relationships affect the experience with the brand and their effect on satisfaction and loyalty, while highligh
Autor:
Samara de Carvalho Pedro, Jose Storopoli, Fernanda Edileuza Riccomini de Souza, Claudia Brito Silva Cirani
Publikováno v:
Revista Cesumar – Ciências Humanas e Sociais Aplicadas. 25:57-84
A adoção de Ambientes Virtuais de Aprendizagem (AVAs) constitui-se em um dos mais importantes desenvolvimentos no uso das Tecnologias de Informação e Comunicação (TICs) nas Instituições de Ensino Superior (IES). Este estudo tem como objetivo
Autor:
Daniela Menezes Garzaro, Samara de Carvalho Pedro, Fernanda Edileuza Riccomini, Luís Fernando Varotto
Publikováno v:
Future Studies Research Journal: Trends and Strategies; Vol 12, No 1 (2020): January/April; 60-86
Future Studies Research Journal: Trends and Strategies [FSRJ]; Vol 12, No 1 (2020): January/April; 60-86
Future Studies Research Journal: Trends and Strategies [FSRJ]; Vol 12, No 1 (2020): January/April; 60-86
Objective: To identify the current direction of research on relationship marketing in the business to consumer (B2C) modality at virtual environments (internet and cell phone applications), focusing on startups companies, highlighting the main constr
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 18, n. 3 (2019): (jul./set.); 246-265
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Revista Brasileira de Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
Brazilian Journal of Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Revista Brasileira de Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
Brazilian Journal of Marketing; Vol. 18, No 3 (2019): Julho/Setembro; 246-265
Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1bf60d3658686261d2263f6912a7ee7a
https://periodicos.uninove.br/remark/article/view/16374
https://periodicos.uninove.br/remark/article/view/16374
Autor:
Maria Tereza Saraiva de Souza, Jacques Demajorovic, Adriano Augusto França Pimenta, Samara de Carvalho Pedro, Viviane Pisano
Publikováno v:
Resources Policy. 74:102237
The Social Licence to Operate (SLO) has been identified as one of the main risks to the mining business and is a growing topic in academic publications. Quantitative studies have modelled and measured the critical elements of SLO, but most of this re