Institutional Image and the Role of The Managers of a major Brazilian Financial Institution: Analysis of Perceptions of High Income Customers

Autor: Ronaldo Lamounier Locatelli, Wanderley Ramalho, Samantha Alice de Freitas Silva, José Edson Lara

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 16, n. 4 (2017): Outubro-Dezembro; 426-438
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 16, No 4 (2017): Outubro-Dezembro (Ahead of Print)
Brazilian Journal of Marketing; Vol. 16, No 4 (2017): Outubro-Dezembro (Ahead of Print)
REMark: Revista Brasileira de Marketing, Vol 16, Iss 4, Pp 426-438 (2017)

The economic system has undergone profound transformations due to recurrent technological advances that have repercussions on the organizations. Additionally, there is a demand coming from an affluent social class that, demands a customized service.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ebbb70cdf42a52ba6281abf8e56ee6a
https://periodicos.uninove.br/remark/article/view/12192