Zobrazeno 1 - 1
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pro vyhledávání: '"Samanta Puglia Dal Farra"'
Autor:
Paulo Henrique Muller Prado, Samanta Puglia Dal Farra, Mauricio Jucá de Queiroz, Renata Steffanoni Bernardes de Queiroz
Publikováno v:
Revista de Administração da UFSM. 12:418-433
Brands, being ubiquitous, can provide different perceptions of brand equity and brand authenticity among consumers. This paper aims to identify the impact of the fit between a brand, premium positioned, placed in premium channels, in contrast with po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::906de820269c7e07eef3af6711f57276
https://doi.org/10.5902/1983465938763
https://doi.org/10.5902/1983465938763
