Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Sam K. Hui"'
Publikováno v:
Journal of Marketing Research. 58:1120-1141
Using in-store ambulatory eye-tracking, the authors investigate the extent to which lateral and vertical biases drive consumers’ attention in a grocery store environment. The data set offers a complete picture of both where the shopper is located a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1362c294885d1f9c2f213edcbb8f3d4c
https://doi.org/10.1177/0022243721998375
https://doi.org/10.1177/0022243721998375
Autor:
Parthasarathy Krishnamurthy, Sam K Hui, Narayanan Shivkumar, Chandrasekhar Gowda, R Pushpalatha
Publikováno v:
PLoS ONE, Vol 11, Iss 7, p e0159656 (2016)
Peer-led outreach is a critical element of HIV and STI-reduction interventions aimed at sex workers. We study the association between peer-led outreach to sex workers and the time to utilize health facilities for timely STI syndromic-detection and tr
Externí odkaz:
https://doaj.org/article/3ff72b52079a408f9ce020446e026c4b
Publikováno v:
Customer Needs and Solutions. 8:27-40
Herding behavior refers to the behavior of individuals behaving similarly as a group without directions to coordinate. Herding can demonstrate rational characteristics. When consumers believe that others may have private information about a product,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5cac21211d51496b3dddf685a095a4c
https://doi.org/10.1007/s40547-020-00111-8
https://doi.org/10.1007/s40547-020-00111-8
Publikováno v:
Marketing Science. 39:500-515
Peer education outreach to sex workers is found to be effective in facilitating early detection but not prevention of STI.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e449522a5de9b5f881b3308d46e27066
https://doi.org/10.1287/mksc.2019.1168
https://doi.org/10.1287/mksc.2019.1168
Autor:
Sam K. Hui
Publikováno v:
Quantitative Marketing and Economics. 15:29-55
With an estimated market size of nearly $18 billion in 2016, casual games (games played over social networks or mobile devices) have become increasingly popular. Because most casual games are free to install, understanding repeat playing behavior is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba55dd789c02facce9e0459fdc9eac05
https://doi.org/10.1007/s11129-017-9180-2
https://doi.org/10.1007/s11129-017-9180-2
Publikováno v:
Journal of Interactive Marketing. 34:15-24
This work bridges theory and practice on mobile promotions and proposes a research agenda. We do so by first defining mobile promotions and distinguishing them from mobile advertising. We then develop a framework for various stakeholders in the mobil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53e1e1e34132acccbaa6ac88ff2bc9b8
https://doi.org/10.1016/j.intmar.2016.03.004
https://doi.org/10.1016/j.intmar.2016.03.004
Autor:
Sam K. Hui, Darwin Choi
Publikováno v:
Journal of Economic Behavior & Organization. 107:614-629
Previous research in finance has found evidences of both overreaction and underreaction to unanticipated events, but has yet to explain why investors overreact to certain events while underreacting to others. In this paper, we hypothesize that while
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f31273354b4cf453e4eb4cd7c4e9d8c1
https://doi.org/10.1016/j.jebo.2014.02.009
https://doi.org/10.1016/j.jebo.2014.02.009
Publikováno v:
IEEE Transactions on Knowledge and Data Engineering. 26:2639-2648
We develop a methodology to predict box office performance of a movie at the point of green-lighting, when only its script and estimated production budget are available. We extract three levels of textual features (genre and content, semantics, and b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81acf0f97c7123a4f048c23748515676
https://doi.org/10.1109/tkde.2014.2306681
https://doi.org/10.1109/tkde.2014.2306681
Publikováno v:
Marketing Science. 33:222-240
Researchers often collect continuous consumer feedback (moment-to-moment, or MTM, data) to understand how consumers respond to a variety of experiences (e.g., viewing a TV show, undergoing a colonoscopy). Analyzing how MTM judgments are integrated in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::667bd7169381ed5d2479225f48293e42
https://doi.org/10.1287/mksc.2013.0835
https://doi.org/10.1287/mksc.2013.0835
Publikováno v:
Journal of Marketing Research. 50:445-462
Retailers and manufacturers are keenly interested in understanding unplanned consideration and purchase conversion, but data that capture in-store product consideration have been unavailable in the past. In the current research, the authors use in-st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9b2055071dc09277a1f1d6579ee7457
https://doi.org/10.1509/jmr.12.0065
https://doi.org/10.1509/jmr.12.0065