Zobrazeno 1 - 10
of 187
pro vyhledávání: '"Sam Fullerton"'
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 26, Iss 1, Pp e1-e12 (2023)
Background: Consumers are known to help others engage in consumption and anti-consumption practices. It is argued that behavioural involvement and social norm perceptions may motivate customers to help other customers engage in anti-consumption pract
Externí odkaz:
https://doaj.org/article/01b7b41c968a4799a3216677a902a448
Autor:
Jungki Lee, Sam Fullerton
Publikováno v:
Asia Marketing Journal, Vol 21, Iss 3, Pp 21-46 (2019)
This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriateness of 12 eth
Externí odkaz:
https://doaj.org/article/718a01cd5de94664918fed164aeb78fa
Autor:
Christo Bisschoff, Sam Fullerton
Publikováno v:
International Review of Management and Marketing, Vol 7, Iss 3, Pp 93-104 (2017)
This study compares patient propensity towards proactive health behaviour of South Africans and Americans. While the health care system of South Africa is severely stretched to deliver medical services, the United States maintains high levels of medi
Externí odkaz:
https://doaj.org/article/66ddbe8918954172ae17ecef509244c6
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 32:508-531
Autor:
Sam Fullerton
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing indust
Publikováno v:
The Journal of Gambling Business and Economics. 13:43-70
The 2018 ruling by the United States Supreme Court essentially legalized sports betting across the nation. Prior to that ruling, sports books were restricted by virtue of the Professional and Amateur Sports Protection Act (PASPA). But with a landmark
Publikováno v:
Journal of Consumer Marketing. 37:639-650
Purpose This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and moderated by culture. Design/methodology/approach The investiga
Autor:
Roger Brooksbank, Sam Fullerton
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:1759-1782
PurposeIn revisiting Festinger's theory of cognitive dissonance, this paper seeks to go beyond traditional business-to-consumer (B2C) research parameters and explore the full extent of its potential application within a New Zealand business-to-busine
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 11, Iss 2, Pp 157-171 (2011)
This study was undertaken in an effort to determine the attitudes of business students in South Africa and China toward a battery of questionable actions undertaken by anonymous business entities. In general, practices such as the outsourcing of labo
Externí odkaz:
https://doaj.org/article/34ced373ea5e49eb89b29ee56dd7bac7
Publikováno v:
European Business Review. 31:813-830
Purpose Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent need to assess, relative to the task of accomplishing