Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Salomão AL"'
Autor:
Juliana Cristina das Chagas de Melo, Maria Helena Moraes Batista, Alisson Henrique dos Santos Rosendo Rosendo, Salomão Alencar de Farias
Publikováno v:
Cadernos Cajuína, Vol 2, Iss 3 (2024)
RESUMO: A vaidade, um dos sete pecados capitais do catolicismo, apresenta-se como uma das influências no comportamento do consumidor de cirurgias plásticas. Dentro desse contexto, o presente artigo traz uma discussão acerca da influência da vaida
Externí odkaz:
https://doaj.org/article/0bfa4c0c92a649c898974d724ae8fb19
Publikováno v:
REGE Revista de Gestão, Vol 30, Iss 1, Pp 18-31 (2023)
Purpose – The purpose of this study is to analyze the effects of the metaphor of verticality on how individuals assess prices, having regulatory focus as a moderator of this relationship. Design/methodology/approach – Two experiments were conduct
Externí odkaz:
https://doaj.org/article/0f7ff6402e3541b19915f6684696b8d6
Publikováno v:
Cadernos EBAPE.BR, Vol 20, Iss 5, Pp 720-739 (2022)
Resumo Neste artigo, objetivamos compreender o envolvimento dos grupos de referência no sacrifício percebido pelo consumidor fitness. Para isso, buscamos analisar as tipologias grupais envolvidas nesse processo sacrificante, seus modos de influênc
Externí odkaz:
https://doaj.org/article/6acf4d66f3a941d2bec24b761ccd5f31
Autor:
Brenda Allana Santos de Paula, Miriam Leite Farias, Salomão Alencar de Farias, Ilda Maria Moraes e Silva
Publikováno v:
Consumer Behavior Review, Vol 4, Iss 3, Pp 217-228 (2020)
This study aimed to analyse whether sensory and symbolic elements used in perfume descriptions in internet sales can positively influence the level of involvement and consumer buying intention. To do so, a quasi-experimental design was adopted with t
Externí odkaz:
https://doaj.org/article/3cb82f50ca194967b83d2b230edf407b
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 19, Iss 1, Pp 83-103 (2020)
The study proposes that the consumer’s identification towards other clients who share the same retail environment minimizes the crowding effect. Thus, it was investigated how perceived similarity moderates the effect of human density on crowding pe
Externí odkaz:
https://doaj.org/article/5f2a5ff510b944c88c97fc34eb09b1a1
Publikováno v:
Revista de Ciências da Administração : RCA, Vol 22, Iss 58 (2021)
As pessoas consomem baseadas na forma como se veem e querem ser vistas, principalmente no que refere-se ao consumo estético, apresentando, muitas vezes, condutas sacrificiais pela efetivação de seus desejos. Associados a estereótipos negativos, c
Externí odkaz:
https://doaj.org/article/1ef461638cf44617954a010f8aa7b218
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 20, Iss 4, Pp 619-637 (2018)
Purpose – The central objective of this research was to analyze the moderating role of chronic regulatory focus in impulse consumption when individuals are exhausted of self-control energies (ego depletion). In addition, we sought to examine the
Externí odkaz:
https://doaj.org/article/f1a9dd276682419db14eaacb443e45ce
Autor:
Marianny Jessica de Brito Silva, Salomão Alencar de Farias, Michelle Helena Kovacs Grigg, Maria de Lourdes de Azevedo Barbosa
Publikováno v:
Athenea Digital, Vol 21, Iss 1 (2021)
New social actors have emerged with the social media. Among them, we highlighted the digital influencers, people who have millions of online followers, and induce them in favor or against products and brands to be consumed. Therefore, we aimed to ana
Externí odkaz:
https://doaj.org/article/773a1322dd3240c8af3dcec7d70d78c4
Publikováno v:
Tourism & Management Studies, Vol 14, Iss 2, Pp 36-44 (2018)
This article investigated if the rational and hedonic of sustainability stimuli inserted in communications of touristic leisure destinations, moderated by emotions, involvement and ecological awareness are related to the consumer intention to visi
Externí odkaz:
https://doaj.org/article/cf5f072143024aff8563af6a83fe4667
Autor:
Juliana Cristina das Chagas de Melo, Maria Helena Moraes Batista, Alisson Henrique dos Santos Rosendo, Salomão Alencar de Farias
Publikováno v:
Cadernos Cajuína, Vol 2, Iss 3, Pp 102-112 (2017)
A vaidade, um dos sete pecados capitais do catolicismo, apresenta-se como uma das influências no comportamento do consumidor de cirurgias plásticas. Dentro desse contexto, o presente artigo traz uma discussão acerca da influência da vaidade no co
Externí odkaz:
https://doaj.org/article/572a13d774c743a0b559de2499063925