Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Salniza Md Salleh"'
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 3, Pp 596-602 (2016)
This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relatio
Externí odkaz:
https://doaj.org/article/bf927f4da50540bfb0f2a06a342425a4
Publikováno v:
International Journal of Management Studies, Vol 22, Iss 1 (2015)
Brand citizenship behaviour is a relatively new construct developed in brand literature specifically in internal branding. The main assumption is that employees’ readiness and willingness to engage in brand-consistent behaviour could contribut
Externí odkaz:
https://doaj.org/article/124bb812652f46c88536ed2d4eb0d9ab
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 4, Pp 722-730 (2016)
Several studies have examined the antecedents of brand loyalty, whereas little research mentioned in political marketing context. This research empirically aims to investigate the relationship between multi dimensions of brand equity and loyalty to p
Externí odkaz:
https://doaj.org/article/9b38c0ec646040d69d11dc6a6e388855
Publikováno v:
Gadjah Mada International Journal of Business, Vol 18, Iss 1, Pp 1-19 (2016)
Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival. However, SME managers first need to understand the consequences of the two uniqu
Externí odkaz:
https://doaj.org/article/b04a198c939f4b70b01eaf858cbee31c
Publikováno v:
Management Science Letters, Vol 6, Iss 1, Pp 87-98 (2016)
This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua). Four hypotheses were develop
Externí odkaz:
https://doaj.org/article/5508b087453146ce9cb8d4ec0c4517d1
Autor:
Salniza Md. Salleh, Zuraidah Ismail, Khoo Yin Yin, Norlia Mat Norwani, Rohaila Yusof, Anis Suriati Ahmad
Publikováno v:
International Journal of Learning, Teaching and Educational Research. 19:323-337
This paper aims to investigate structuring classroom activities in experiential learning cycles to facilitate first-year Business and Accounting students’ engagement in principles of accounting course. The levels of student engagement and achi
Publikováno v:
Journal of Marketing for Higher Education. 31:107-135
HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in p...
Publikováno v:
Management Science Letters, Vol 10, Iss 2, Pp 279-286 (2020)
This study addresses the issue of rising turnover intention in Pakistan’s aviation industry and provides a theoretical foundation for lowering the turnover intention with the help of consumer citizenship behavior (CCB) and consumer-based brand equi
Publikováno v:
Tržište, Vol 32, Iss 2, Pp 147-168 (2020)
Market-Tržište
Volume 32
Issue 2
Market-Tržište
Volume 32
Issue 2
Purpose – The study aims to theoretically establish brand personality, brand experience, brand attributes, and brand affect as antecedents of brand engagement. Additionally, this study seeks to enhance customer-based brand equity and relationship m
Publikováno v:
Management Science Letters, Vol 10, Iss 10, Pp 2237-2248 (2020)
Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect. T