Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Sally J. McMillan"'
Autor:
Sally J. McMillan
Publikováno v:
Cogent Social Sciences, Vol 6, Iss 1 (2020)
In the spring of 2020, the COVID-19 pandemic caused colleges and universities in the United States to transition from face-to-face to remote learning. Academic leaders need to understand how to better serve both their customers (parents) and their co
Externí odkaz:
https://doaj.org/article/51f4dd41fb84415f89149bb401937b9d
Publikováno v:
Journal of Research on Christian Education. 31:88-112
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c54cc49fe52e0145e11180fc9e3a06c7
https://doi.org/10.1080/10656219.2022.2035866
https://doi.org/10.1080/10656219.2022.2035866
Autor:
Sally J. McMillan
In Digital Immigrants and Media Integration: The Smartphone Is the Synthesizer, Sally J. McMillan draws insights from the lived experience of digital immigrants who are Baby Boomers and who grew up without digital mobile technologies and have transit
Publikováno v:
Journal of Current Issues & Research in Advertising. 39:244-265
The advertising agency environment is changing and requires agencies to deal with many communications opportunities in emerging platforms. Many concepts from IMC (e.g., the importance of data-drive...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ba0c927efd7d941855dac7cb02bb4af
https://doi.org/10.1080/10641734.2018.1491435
https://doi.org/10.1080/10641734.2018.1491435
Autor:
Jae Hee Park, Sally J. McMillan
Publikováno v:
Journal of Promotion Management. 23:633-653
To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Inter...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65428e06d50df35160a863dd85802b1b
https://doi.org/10.1080/10496491.2017.1297981
https://doi.org/10.1080/10496491.2017.1297981
Publikováno v:
Journal of Interactive Advertising. 17:51-64
This study uses Harold Innis's concepts of space- and time-biased media to examine digital media for 10 years beginning in 2005. Both syndicated spending data and industry trade press were used to assess trends and changes. After the recession of 200
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9246c9ec87e78ff945f3f2cc0c6f093a
https://doi.org/10.1080/15252019.2017.1315320
https://doi.org/10.1080/15252019.2017.1315320
Autor:
Sally J. McMillan
Publikováno v:
Advertising Theory ISBN: 9781351208314
This chapter reviews literature that appeared in the primary advertising research journals during the 15-year period from 2002–2017. Several articles early in the study period developed mechanisms for defining and measuring interactivity. But sligh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::478d247dbc1d17ba74649be7eccbe923
https://doi.org/10.4324/9781351208314-28
https://doi.org/10.4324/9781351208314-28
Autor:
Sally J. McMillan
Publikováno v:
Journal of Advertising Education. 20:22-31
This study examines factors such as academic preparation, socioeconomic status, faculty/student relationships and extracurricular activities in different colleges at a public research university. The goal of this study is to begin to understand the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20628347ee53ecb3cc6b750ee890d3ec
https://doi.org/10.1177/10980482160201-203
https://doi.org/10.1177/10980482160201-203
Autor:
Jae Hee Park, Sally J. McMillan
Publikováno v:
Journal of Promotion Management. 21:143-162
The study explores how brand communities are structured and operate in the context of Korean Automobile Online Brand Communities (KAOBCs). The content analysis method was used to examine the characteristics of KAOBCs and identify the typology of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a9abaaf6c21e79ece503a3a06416699
https://doi.org/10.1080/10496491.2014.996797
https://doi.org/10.1080/10496491.2014.996797
Autor:
Sally J. McMillan, Cora D. Ripley
This chapter presents multiple ways of understanding who does and does not study abroad. The authors introduce the concept of persistence profiles as a way of understanding which students may struggle to find a way to study abroad. Positive outcomes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::791fbe1a455390334b590a7684dbd239
https://doi.org/10.4018/978-1-5225-2145-7.ch017
https://doi.org/10.4018/978-1-5225-2145-7.ch017