Výsledky vyhledávání

Bridging the gap between brand gender and brand loyalty on social media

Autor: Leonor Vacas de Carvalho, Joana César Machado, Salim Azar

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2020, 36 (11-12), pp.1125-1152. ⟨10.1080/0267257X.2020.1740293⟩

International audience; Brand gender has been suggested to influence consumer’s responses to the brand. The aim of this research was to deepen the understanding of the relationship between brand gender and brand loyalty by developing a research mod

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::93941c5100711174613c9c3717294638
https://doi.org/10.1080/0267257x.2020.1740293

Zobrazit plný text záznamu

Plný text ve formátu HTML

Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands

Autor: Isabelle Aimé, Isabelle Ulrich, Salim Azar

Publikováno v: Journal of Business Research
Journal of Business Research, Elsevier, 2020, 120, pp.157-174. ⟨10.1016/j.jbusres.2020.07.027⟩

International audience; This research builds on similarity theory in order to understand the key success factors of brand naming strategies for the cross-gender extension of female patronymic brands targeting men. Study 1 demonstrates that the most c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ab7cc47a30042dfc4560225cb3fae99

Zobrazit plný text záznamu

Brand gender-bending

Autor: Salim Azar, Isabelle Aimé, Isabelle Ulrich

Publikováno v: European Journal of Marketing
European Journal of Marketing, Emerald, 2018, 52 (7/8), pp.1598-1624. ⟨10.1108/EJM-04-2017-0278⟩

Purpose Mixed-target brands with strong gender identities, whether it be feminine or masculine, are not always successful at targeting both men and women, particularly in symbolic product categories. While attempting to maximize their sales for both

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d7eff59b71631ef0a0a461f3be25b59
https://doi.org/10.1108/ejm-04-2017-0278

Zobrazit plný text záznamu

Toward an understanding of brand sexual associations

Autor: Salim Azar

Publikováno v: Journal of Product and Brand Management
Journal of Product and Brand Management, Emerald, 2015, 1, pp.43-56
Journal of Product and Brand Management, Emerald, 2015, 24 (1), pp.43-56. ⟨10.1108/JPBM-05-2014-0607⟩

Purpose– This paper aims to explore brand sexual associations and to understand the antecedents of these associations by drawing from an anthropomorphic view of consumption and a socio-psychological perspective.Design/methodology/approach– An exp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60f33ccb2bb491039f5056d8dfd8b245

Zobrazit plný text záznamu

Use of Bilaterally Pedicled V-Y Advancement Flap for Reconstruction of the Nose

Autor: Salim Azar, Horia R. Siclovan

Publikováno v: Aesthetic Plastic Surgery. 32:576-578

The bilaterally pedicled V-Y advancement flap was introduced by Pontes in 2002 with clinical applications for facial reconstruction [1]. Here we present the use of a bilaterally pedicled V-Y advancement flap for reconstruction of the nose following e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ddb75e90d805cf40592b60f061165ce
https://doi.org/10.1007/s00266-008-9143-9

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání