The Agility Model of the Banking Industry in Digital Marketing

Autor: Salehi, Jalal, Hosseinzadeh, Ali, Bastam, Hadi

Publikováno v: Salehi, Jalal and Hosseinzadeh, Ali and Bastam, Hadi The Agility Model of the Banking Industry in Digital Marketing. International Journal of Digital Content Management, 2021, vol. 2, n. 3, pp. 217-242. [Journal article (Paginated)]

The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the signif

Externí odkaz: http://eprints.rclis.org/45091/