The negative influence of the entrepreneur's level of higher education on the attractiveness of European SMEs as alliance partners in Brazil: the role of practical experience and international entrepreneurial orientation.

Autor: De Mattos, C.¹ (AUTHOR) claudio.de-mattos@manchester.ac.uk, Salciuviene, L.² (AUTHOR)

Publikováno v: International Journal of Human Resource Management. Jul2019, Vol. 30 Issue 13, p1997-2025. 29p. 1 Diagram, 4 Charts, 1 Graph.

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Do brand names in a foreign language lead to different brand perceptions?

Autor: Salciuviene, Laura, Ghauri, Pervez, Streder, Ruth S, De Mattos, Claudio, Salciuviene, L., Ghauri, P., Streder, R. S., and De Mattos, C.

Publikováno v: Salciuviene, L, Ghauri, P N, Streder, R S & De Mattos, C 2010, ' Do brand names in a foreign language lead to different brand perceptions? ', Journal of Marketing Management, vol. 26, no. 11-12, pp. 1037-1056 . https://doi.org/10.1080/0267257X.2010.508976

This study examines the effects of brand names in a foreign language, country of origin, and the incongruence between the two on brand perceptions of services. Employing congruity and categorisation theory as a theoretical foundation, this study empi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2a664089eb14396d3ac7de9128d81bf
http://www.manchester.ac.uk/escholar/uk-ac-man-scw:92586

Investigating motives and information processing strategies of internet users

Autor: Lee, KP, Miller, K, Salciuviene, L

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______363::294a78eeea80be5ec459916632cd52f6
https://hdl.handle.net/10453/7587

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