Zobrazeno 1 - 10 of 57 pro vyhledávání: '"Sakkthivel, A.M."'
1
Akademický článek
To push for stardom or not: A rookie’s dilemma in the Tamil movie industry
Autor: Krishnan, Trichy V., Sakkthivel, A.M.
Publikováno v: In IIMB Management Review September 2010 22(3):80-92
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2
Periodical
Examining the mediation effect of exogenous variables over brand switching behaviour: evidence from Indian women consumers
Autor: Sakkthivel, A.M., Moovendhan, V.
Publikováno v: International Journal of Business Excellence; 2023, Vol. 31 Issue: 4 p500-520, 21p
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3
Periodical
The influence of price and brand on the purchasing intensions of Arab women: an empirical study
Autor: Sakkthivel, A.M., Ahmed, Gouher, Amponsah, Christian Tabi, Muuka, Gerry Nkombo
Publikováno v: International Journal of Business Innovation and Research; 2022, Vol. 28 Issue: 2 p141-161, 21p
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4
Periodical
Does media influence fashion consciousness of Muslim women consumers: evidences from the United Arab Emirates
Autor: Sakkthivel, A.M., Shameem, Beenish, Mushtaq, Saleem
Publikováno v: International Journal of Business Innovation and Research; 2020, Vol. 22 Issue: 4 p523-545, 23p
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5
Periodical
Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users
Autor: Sakkthivel, A.M., Moovendhan, V., Heggde, Githa S.
Publikováno v: International Journal of Business Excellence; 2020, Vol. 21 Issue: 3 p394-409, 16p
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6
Periodical
Multi ethnicity residents perception towards a country – evidences from United Arab Emirates
Autor: Sakkthivel, A.M., Joghee, Shanmugan
Publikováno v: International Journal of Sustainable Society; 2019, Vol. 11 Issue: 4 p298-317, 20p
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7
Periodical
Investigating the gender influence on technology adoption model towards smart phones - evidences from emerging economies
Autor: Sakkthivel, A.M., Ramu, N.
Publikováno v: International Journal of Business Excellence; 2018, Vol. 16 Issue: 1 p35-46, 12p
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8
Akademický článek
Predicting mobile promotion response behaviour: a mathematical modelling approach.
Autor: Sakkthivel, A.M.1, Bremananth, R.2, Sriram, B.3
Publikováno v: International Journal of Mobile Communications. 2013, Vol. 11 Issue 1, p17-35. 19p.
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9
Periodical
Investigating the variables that influence frequency of women shopping behaviour - evidences from emerging economies
Autor: Sakkthivel, A.M.
Publikováno v: International Journal of Business Excellence; 2017, Vol. 13 Issue: 3 p377-393, 17p
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10
Periodical
Investigating the variables influence women users intentions to use smartphones: evidences from emerging economies
Autor: Sakkthivel, A.M., Ramu, N.
Publikováno v: International Journal of Mobile Learning and Organisation; 2017, Vol. 11 Issue: 2 p155-175, 21p
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