Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies

Autor: Sak Tetiana, Lialiuk Alla, Mylko Inna, Savchuk Yaroslava

Publikováno v: ECONOMICS, Vol 12, Iss 3, Pp 133-152 (2024)

The article explores the conceptual foundations of building an effective brand. The BAV model is considered as a modern practical approach to brand valuation, its four key components are described. The methodology of the Interbrand company and its el

Externí odkaz: https://doaj.org/article/6578e24d45ca4dae8771ca4852aa6f17

Теорія та практика менеджменту безпеки

Autor: Cherchyk, Larysa M., Kolenda, Nataliia V., Nikolaichuk, Tetiana O., Omelianchuk, Nadiia, Maliutenko, Viktoriia, Shepeliuk, Nataliia, Kushnir, Myroslava A., Biletska, Kateryna V., Lipych, Liubov H., Rudyk, Anastasiia O., Kovalchuk, Albina I., Moroz, Elina H., Karlin, Mykola I., Zhukevych, Svitlana M., Hapaniuk, Tetiana V., Buniak, Nadiia M., Borysiuk, Olena V., Zyma, Ivan Ya., Harazhdzhuk, Ivanna V., Sazonets, Ihor L., Khumarova, Nina I., Rassadnykova, Svitlana I., Lorvi, Iryna F., Sorokopud, Iia V., Pavlova, Olena M., Pakharenko, Olha V., Hvozd, Oksana M., Behun, Svitlana I., Bortnik, Svitlana M., Vernihorova, Nataliia V., Zhuk, Natalia T., Zelenko, Oksana M., Yeroshenko, Yana V., Pavelko, Olha V., Pavlov, Kostiantyn V., Levytskyi, Viktor V., Khilukha, Oksana A., Lishchuk, Vira I., Matveiev, Mykola E., Medvedchuk, Olha V., Moklytsia, Nazar S., Kosinskyi, Petro M., Salenko, Andrii S., Stadnyk, Valentyna, Tarasova, Krystyna ., Ugur, Turan, Cherchyk, Artur O., Holikova, Olha S., Kozlov, Vladyslav A., Pavlova, Tetiana V., Kondratiuk, Iryna, Ivashko, Olena A., Kupinets, Larysa Y., Korotia, Myroslav I., Melnychuk, Sofiia, Senyshyn, Oksana S., Roienko, Liudmyla, Mykhailiuk, Olena L., Baldzhy, Maryna D., Shershun, Olha, Tymoshenko, Oksana, Prav, Roman Yu., Popko, Olena V., Holod, Andrii P., Matviichuk, Nataliia M., Korchynska, Liubov F., Mykytyn, Taras, Syvyi, Ruslan, Kupchak, Volodymyr R., Haliant, Serhii R., Tiutiunnyk, Hanna O., Totska, Olesia L., Stashchuk, Olena V., Sak, Tetiana V., Rudyk, Nataliia I., Polinkevych, Oksana M., Boiko, Olha V., Morokhova, Valentyna O., Yurkiv, Nadiia M.

У збірнику подано тези доповідей та виступів учасників Міжнародної науково-практичної конференції, присвяченої питанням теорії менедж

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2809::eef2b9f8a6b6cbe08bf34f05f32ed0ff
http://esnuir.eenu.edu.ua/handle/123456789/16005