Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Sak Onkvisit"'
Autor:
Pairoj Piyawongwathana, Sak Onkvisit
Publikováno v:
Journal of Global Business Insights, Vol 6, Iss 1 (2021)
The pioneering work of Campbell et al. (1995a) presented four ways a corporate parent either creates or destroys value for the companies it owns. They are (a) stand alone, (b) linkage, (c) central functions and services, and (d) corporate development
Externí odkaz:
https://doaj.org/article/f65321c3562c4a4dad0f9d9952bfde89
Autor:
Sak Onkvisit, John J. Shaw
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
One of the most celebrated theories ever borrowed from the social sciences to be used in marketing is "diffusion process of innovations" theory. The theory, however, has serious problems in terms of its validity and applicability.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c0cf8c4a6dee12d1813625ad41c33b4
https://doi.org/10.1007/978-3-319-16946-0_28
https://doi.org/10.1007/978-3-319-16946-0_28
Autor:
John J. Shaw, Sak Onkvisit
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
Can personality predict purchase or other consumer actions? This is the question that has always intrigued marketers. When motivation research was at its peak in 1950s, the interest in personality could not have been any higher. Since the late 1960s,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ae8b7db42a7bf19736ac2d80fcbe907
https://doi.org/10.1007/978-3-319-16937-8_23
https://doi.org/10.1007/978-3-319-16937-8_23
Autor:
John J. Shaw, Sak Onkvisit
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
Role enactment is important "because people (including consumers), knowingly or not, feel obligated to act in such a way as to be consistent with their roles. This paper examines the relevance of the concept and its marketing implications which inclu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc06d5d469c8dc6b95ee762260d31dd8
https://doi.org/10.1007/978-3-319-16973-6_12
https://doi.org/10.1007/978-3-319-16973-6_12
Autor:
John J. Shaw, Sak Onkvisit
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
In the past, advertising was designed and directed toward white consumers under the assumption that blacks would be reached effectively at the same time. This assumption, if valid, will simplify advertising decisions and will reduce advertising costs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53600eb53a58c313dc952959e427ad2c
https://doi.org/10.1007/978-3-319-16937-8_112
https://doi.org/10.1007/978-3-319-16937-8_112
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Because of a relatively low degree of standardization of many services coupled with their intangible nature, consumers are not in a position to judge the actual worth of a service and must often rely on a service marketer’s image as a guide to eval
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41e0cbed576fb0c28e8a1105c9a71085
https://doi.org/10.1007/978-3-319-17055-8_146
https://doi.org/10.1007/978-3-319-17055-8_146
Autor:
John J. Shaw, Sak Onkvisit
Publikováno v:
Marketing Horizons: A 1980's Perspective ISBN: 9783319109657
One of the most controversial issues in international advertising is the applicability of international advertising standardization. The issue has created a lively debate over the past fifteen years because of the lack of sound empirical evidence. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3398da63a0d45e6f3539679c34c9f15
https://doi.org/10.1007/978-3-319-10966-4_22
https://doi.org/10.1007/978-3-319-10966-4_22
Autor:
Sak Onkvisit, John J. Shaw
Publikováno v:
Journal of Global Marketing. 4:5-20
It is simplistic to flatly state that there is no place in international business for bribery due to its unethical and illegal nature. As a multidimensional issue, there are many questions about what bribery actually is, whether it is immoral, and wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dcc2958e8e0b972e744b905826e300d
https://doi.org/10.1300/j042v04n02_02
https://doi.org/10.1300/j042v04n02_02
Autor:
John J. Shaw, Sak Onkvisit
Publikováno v:
Services Marketing Quarterly. 7:3-17
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8b899a4ee9c010fcd7f860cecaa5eb2
https://doi.org/10.1080/15332969.1991.9985009
https://doi.org/10.1080/15332969.1991.9985009
Autor:
John J. Shaw, Sak Onkvisit
Publikováno v:
Business Horizons. 34:13-19
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9258e5ed91756f260ae1732294156e2e
https://doi.org/10.1016/0007-6813(91)90076-8
https://doi.org/10.1016/0007-6813(91)90076-8