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pro vyhledávání: '"Sahar Mohammed Raafat"'
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
As the needs of consumers around the world have become irrevocably homogenized as earlier predicted by Theodore Levitt in his classical article "The Globalization of Markets" (Levitt 1983), local successful brands have no choice but to go global. Wit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9f7d53b2ae87e341ecaa7fb6db2d639d
https://doi.org/10.1007/978-3-319-47331-4_299
https://doi.org/10.1007/978-3-319-47331-4_299
