Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Saenger, Christina"'
Publikováno v:
In Journal of Business Research December 2024 185
Autor:
Saenger, Christina R.
Gift exchange is a mechanism by which relationships are created, maintained, and managed. However, research reveals that the gifts givers prefer to give often differ from the gifts recipients prefer to receive, and relies on error in the givers’ gi
Externí odkaz:
http://rave.ohiolink.edu/etdc/view?acc_num=kent1334439937
Publikováno v:
European Journal of Marketing, 2020, Vol. 54, Issue 4, pp. 671-690.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-03-2018-0206
Publikováno v:
In Journal of Business Research November 2020 120:520-528
Autor:
Saenger, Christina, Song, Doori
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 36, Issue 5, pp. 643-654.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-12-2017-2475
Autor:
Saenger, Christina1 csaenger@ysu.edu, Kuchmaner, Christina2
Publikováno v:
AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p95-97. 3p.
Autor:
Saenger, Christina1 (AUTHOR) csaenger@ysu.edu, Jewell, Robert D.2 (AUTHOR), Grigsby, Jamie L.2 (AUTHOR)
Publikováno v:
Journal of Advertising. Jul2017, Vol. 46 Issue 3, p424-439. 16p.
Publikováno v:
Journal of Consumer Marketing, 2017, Vol. 34, Issue 1, pp. 66-73.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-05-2016-1804
Autor:
Jewell, Robert D., Saenger, Christina
Publikováno v:
In Journal of Business Research July 2014 67(7):1559-1566
Autor:
Saenger, Christina1 (AUTHOR) csaenger@ysu.edu, Thomas, Veronica L.2 (AUTHOR)
Publikováno v:
Marketing Letters. Jun2021, Vol. 32 Issue 2, p149-163. 15p. 2 Color Photographs, 1 Chart.