Zobrazeno 1 - 10
of 85
pro vyhledávání: '"Saeed Samiee"'
Publikováno v:
Management International Review. 62:741-784
We propose a conceptual model of the key antecedents and outcomes of consumer perceptions of the two components of foreign country image (CI), namely, general country image (GCI) and product country image (PCI), which we meta-analytically tested with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4213f7a062ae1eb0aafa58777346fd82
https://doi.org/10.1007/s11575-022-00482-1
https://doi.org/10.1007/s11575-022-00482-1
Publikováno v:
European Journal of Marketing. 56:1372-1397
PurposeThis study aims to examine how international small and medium-sized enterprises (ISMEs) improve adaptive marketing capabilities (AMCs) through exploration, exploitation and ambidexterity (EEA) and thereby increase exporting performance. In add
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87a14a099242adc8a80f419e588fa825
https://doi.org/10.1108/ejm-03-2021-0153
https://doi.org/10.1108/ejm-03-2021-0153
Autor:
Saeed Samiee, Brian R. Chabowski
Publikováno v:
Journal of the Academy of Marketing Science. 49:947-968
Scholarly research regarding origins of products and brands is deep-rooted within international marketing, with an extraordinary following as evidenced by the large body of literature that is continuing to evolve. Our goal in this research is to exam
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ce7bb275327db215864ce7f7d8db108
https://doi.org/10.1007/s11747-020-00767-7
https://doi.org/10.1007/s11747-020-00767-7
Autor:
Saeed Samiee
Publikováno v:
International Marketing Review. 37:425-436
Purpose The purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is developing, and where further research is required. Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54116114a6597fdb74c968c85234d15c
https://doi.org/10.1108/imr-03-2018-0120
https://doi.org/10.1108/imr-03-2018-0120
Autor:
Brian R. Chabowski, Saeed Samiee
Publikováno v:
Journal of Business Research. 155:113263
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e0b17f0e6dfdc74e1e515d7c7a1898d
https://doi.org/10.1016/j.jbusres.2022.08.027
https://doi.org/10.1016/j.jbusres.2022.08.027
Publikováno v:
Journal of International Marketing. 28:40-58
Research contrasting the marketing strategies of foreign and domestic firms within local markets is scarce but is of critical importance to both types of firms. This research examines how intentional cannibalization (IC) functions in Western and Chin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::017b46fb9d00b9523c01cab9f1e9b590
https://doi.org/10.1177/1069031x19866832
https://doi.org/10.1177/1069031x19866832
Autor:
Saeed Samiee
Publikováno v:
International Marketing Review. 36:536-544
Purpose The purpose of this paper is to explore global brands, global consumer culture (GCC) and globalization, and offers a thesis in line with Steenkamp (2019) regarding the world’s continued move toward greater integration. Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a69827070bb64257ec439be5b36f878d
https://doi.org/10.1108/imr-11-2018-0342
https://doi.org/10.1108/imr-11-2018-0342
Autor:
Saeed Samiee, Suthawan Chirapanda
Publikováno v:
Journal of International Marketing. 27:20-37
Unlike their counterparts in developed markets, emerging-market firms are characterized by limited resources, including international experience and access to relevant information, which are essential for developing suitable international marketing s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7933d6e9aa71549764a7b29bc951930e
https://doi.org/10.1177/1069031x18812731
https://doi.org/10.1177/1069031x18812731
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research ques
