Výsledky vyhledávání - "Sadek, Heba Hassan"

Dissertation/ Thesis

The impact of marketing communication tools on building brand equity

Autor: Sadek, Heba Hassan

In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks services. For this reason, building valuable brands is c

Externí odkaz: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.683713

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Akademický článek

Impact of Electronic Customer Relationship Management on Purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs. (Arabic)

Autor: Elhabashy, Emad, Ragheb, Mohamed A., Sadek, Heba Hassan, Abokhasaba, Mohamed

Publikováno v: Arab Journal of Administration; Dec2024, Vol. 44 Issue 6, p305-318, 14p

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Akademický článek

Influence of Innovation Capabilities and Customer Experience on Loyalty: Empirical Study in the Egyptian Private Hospitals. (Arabic)

Autor: Samy Shafik, Nehal, Ragheb, Mohamed A., Omar, Fahd, Sadek, Heba Hassan

Publikováno v: Arab Journal of Administration; Dec2024, Vol. 44 Issue 6, p291-304, 14p

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The impact of marketing communication tools on building brand equity

Autor: Sadek, Heba Hassan

In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks services. For this reason, building valuable brands is c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25dd8cf680b53b3c5e943d56811cba0f

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