Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Sabrina O. Sihombing"'
Autor:
Arifin Nur Sandi, Sabrina O. Sihombing
Publikováno v:
Jurnal Manajemen, Vol 27, Iss 3, Pp 515-534 (2023)
This research explores how consumers' familiarity with a brand and the quality of information they encounter impact their engagement with the brand's social media presence. Additionally, we investigate how this engagement influences consumers' attitu
Externí odkaz:
https://doaj.org/article/7ebb0e827c684b3ca800dc9f346f368d
Publikováno v:
Cogent Business & Management, Vol 10, Iss 1 (2023)
AbstractWe examine the relationship between business strategy typologies and managers’ involvement in accrual earnings management (AEM) and real activities manipulation (RAM). Furthermore, we investigate whether prospectors (defenders) show a lower
Externí odkaz:
https://doaj.org/article/d46a2c338d1f439f9728596706671fb5
Autor:
Sharon Madeline, Sabrina O. Sihombing
Publikováno v:
Jurnal Bisnis dan Manajemen, Vol 20, Iss 2, Pp 91-107 (2019)
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main objective of this study is to examine the effect of brand e
Externí odkaz:
https://doaj.org/article/199647a3901541f2bb407deff9849aa4
Publikováno v:
MIX: Jurnal Ilmiah Manajemen, Vol 8, Iss 3, Pp 504-522 (2018)
This research aims to assess the relationship between behavioral variables on the environment: ecolabel awareness, trust, ecolabel knowledge, ecolabel availability, and environmental concerns of intention to buy. Data was collected through questionna
Externí odkaz:
https://doaj.org/article/e7a5159bd8c24b47bd964d4676194a36
Autor:
Lorentia Shierly, Sabrina O. Sihombing
Publikováno v:
Ekuitas: Jurnal Ekonomi dan Keuangan, Vol 19, Iss 2, Pp 192-216 (2018)
Berbelanja lewat internet semakin popular saat ini karena kemudahan yang ditawarkan dan harga yang lebih murah. Terdapat dua faktor utama yang mempengaruhi perilaku berbelanja daring, yaitu faktor internal dan eksternal. Penelitian terdahulu seringka
Externí odkaz:
https://doaj.org/article/8346d3a3c4204d1e935ed65e8a8bf6d3
Publikováno v:
Jurnal Dinamika Manajemen, Vol 9, Iss 1, Pp 33-43 (2018)
This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that wi
Externí odkaz:
https://doaj.org/article/baddfd08c0744d6c9739bb0fdf01f2e1
Publikováno v:
International Research Journal of Business Studies, Vol 10, Iss 2, Pp 99-109 (2018)
No studies have been conducted to link three variables of work values, internal marketing, and job satisfaction in predicting employee loyalty. Therefore, this research aims to fulfill the gap by developing a model that include work values, internal
Externí odkaz:
https://doaj.org/article/3b5920c327d940a2b625c983191ef159
Autor:
Sabrina O. Sihombing
Publikováno v:
International Review of Management and Marketing, Vol 9, Iss 5 (2019)
Research focusing on presidential, regional, and legislative elections has been conducted by previous researchers. However, there is little research comparing business and non-business respondents in predicting presidential intentions. Therefore, thi
Externí odkaz:
https://doaj.org/article/6f1a2b947cde4cd68b2b61900e724e1a
Autor:
Shella F. Eles, Sabrina O. Sihombing
Publikováno v:
MIX: Jurnal Ilmiah Manajemen, Vol 6, Iss 3 (2017)
Abstract. The purpose of this study is to identify whether environmental concern, consumers‟ perceptions, health consciousness, subjective norms, and attitude have a positive relationship towards organic food purchase intention. The type of researc
Externí odkaz:
https://doaj.org/article/00d734904d9f468fbe452edb852f28f7
Publikováno v:
International Research Journal of Business Studies, Vol 7, Iss 2, Pp 109-120 (2014)
This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty
Externí odkaz:
https://doaj.org/article/fee54e2dd77c4e41b36fff6f9982ca19